During last week week’s Innovation Mission, attendees learned how Google is suggesting media companies drive revenue through their tools.
One tool Google talked about during the several-hour meeting was Google My Business.
Today, businesses have their listing appear when people are searching for a business on Google Search and Google Maps. Google says the Google My Business platform makes it easy to create and update the listings.
Google said more than 30 percent of all mobile searches are related to location and every month Google delivers hundreds of millions of calls and billions of direction requests for businesses all over the world.
Google laid out three ways media companies can monetize Google My Business:
- Listing/ Presence Management Package
Position yourself as the means to which your customers are able to manage their presence across the internet, and that you’re able to offer ability to manage across Google surface (Google Search, Google Maps, etc.)
- As part of an Ads package
Able to create ads for end partner, and add value within “Ads package” by adding Google presence as well.
- Upsell to Ads
To capture customers not ready yet to pay for ads: through utilizing listing management as a “starter package” you can upsell either within this package or upsell to an “ads package” later down the funnel.
2018 trend: Curious brands help news organizations answer their audiences most pressing questions
How the NYC Innovation Mission helped a digital leader take action on his newspaper’s consumer revenue strategies