Ballantine Communications Partners with Wallit

Ballantine Communications Partners with Wallit

November 15, 2016
Tim Hunter

Ballantine Communications Partners with Wallit

–Local newspaper group introduces subscription model in partnership with Wallit– 

Milwaukee, WI, November, 15, 2016 – Ballantine Communications of Durango, CO, has recently partnered with Wallit, a complete subscription solution, to provide diverse purchasing options to readers in SW Colorado. The service has launched on The Durango Herald website,

The Durango Herald partnered with Wallit as part of a larger strategy to develop innovative digital revenue avenues and create a more direct relationship with their loyal readers. By leveraging Wallit’s flexible account model, they hope to grow their digital audience by offering purchase options beyond a monthly or annual subscription.

“We made the decision to partner with Wallit during a major upgrade of our website to improve reader experience. Wallit’s paywall and purchasing offerings align with the look and feel we achieved for the website during our development, and their team has worked hard with ours to make it happen,” reports Doug Bennet, CEO of Ballantine Communications.

Wallit is a complete subscription solution, bringing content creators and consumers together in a way that is sustainable, innovative and profitable. They partner with publishers and content creators looking to add to their current digital revenues while also uncovering new opportunities. Registered Wallit users can access their accounts across all Wallit partner sites. This one account/one-click approach simplifies and improves the user experience.