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More information below.

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Are you charged with growing digital revenue for your company? If so, this small group networking environment
was designed with you in mind.

 

UPDATE: The Chief Digital Club is currently sold out. We are currently accepting names for a waiting list. A new group is expected to form in the months ahead. Please click here to email LMA Chief Innovation Officer, Jed Williams, for more information and to add your name to the list.

 

Why a Chief Digital Club? Those charged with growing digital revenue will benefit from a peer network to share, learn, vet and discuss the various aspects of their job. This includes operational issues, technology stack, R&D partners, emerging trends and the challenges and opportunities facing their companies. One of the main differentiators of this club is the mix of media companies that will be represented. Newspaper, TV and radio executives will be able to network and share in a way that simply doesn’t exist right now anywhere else. The CDC (Chief Digital Club) will be divided into small groups. The small nature of the groups will allow for meaningful relationships to be developed. (There will also be a group for R&D partners as described at the end of this page.)

 

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How it works:

  • Small groups of 12 will be assembled based on company size and level of digital sophistication. (Goal is four groups for 2017.)
  • The groups will include a mix of newspaper, television and radio executives.
  • Competitors will not be in the same groups as noted by each group member on their application form.
  • Confidentiality agreements will be signed.

Benefits for digital leaders:

  • Monthly video calls will be facilitated by LMA’s Chief Innovation Officer, Jed Williams. Each group will determine the topics for each call.
  • In-person meetings will take place at least once a year in conjunction with LMA’s Digital Revenue Summit.
  • Larger calls involving all four groups will take place periodically and will include access to high-level executives from companies such as Facebook, Google, YouTube, etc., as well as presentations from innovators within and beyond local media, and R&D vetting meetings.
  • A Slack group will be set up for each group to keep the discussions active and robust on a daily basis.

What topics will be covered?

  • Each group of 12 will determine their own topics/agendas based on the needs of the group.
  • These will be deep dive discussions (getting into the weeds to address key issues).
  • LMA’s Chief Innovation Officer, Jed Williams, will spend considerable time planning the monthly calls and gathering the information necessary to make the calls productive.
  • Expected topics based on discussions with both the LMA and LMF boards:
    • Digital revenue trends and promising opportunities
    • Operational issues such as sales structure, commission plans, use of digital experts/traditional reps, training, back shop structure, hiring practices, and more
    • Technology issues covering everything imaginable
    • Emerging trends and early case-studies
    • Vetting of R&D partners – which ones are providing the best experiences/results
    • Benchmarking in all digital areas

Role of the Chief Innovation Officer:

  • jed-williams-headshotJed Williams brings considerable expertise to this program. He has experience on the media side, with growth stage companies, as an industry analyst and more. His insights on media disruption and transformation have been cited by the New York Times, the Wall Street Journal, USA Today, Bloomberg, FOX Business and the BBC. His work has also been published by the Columbia Journalism School and the Yale School of Management.
  • The CIO is critical to the success of this program and will ensure that each group’s needs are met. Much planning will go into every call to make for an extremely high ROI.

Criteria to join the Chief Digital Club:

  • You are charged with growing digital revenue at your company no matter what your title is. We expect a wide mix of titles, but this is certainly meant for senior-level executives, not middle management nor digital sales managers. It is also not necessarily intended for CEO or GM-level titles. A mix of strategic and tactical expertise is required. If you also handle the content side, that is a bonus. Content issues will likely be covered along the way, but the focus of these groups will be digital revenue growth.
  • An application must be submitted so that you can properly be assigned to the right group (like companies at a similar level of digital sophistication). You will also list competitors that should not be represented in your group on the application form.
  • A confidentiality agreement must be signed to ensure confidentiality.
  • A commitment to attend the monthly meetings. Times will be arranged each month to ensure that everyone can make the meetings. Missing three or more meetings per year will be grounds for termination from the program.

Cost to join?

  • Just $159/month recurring charge on a credit card.

When does it start?

  • The four clubs will conduct their first video calls in January 2017. Applications and the first month payment, must be submitted by December 15 so that proper pairing can take place.
  • This will be a first come, first served process. We will cap the first year at 48 total spots.

Media Company Only (R&D Partners See Below)

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Leading R&D companies that partner with local media to drive digital revenue also have the opportunity to participate in the Chief Digital Club! There will be one dedicated group of 8-12 top-tier solution providers, and we will approve applications on a first come, first served basis.

Moderated by LMA Chief Innovation Officer Jed Williams, the Chief Digital Club provides R&D leaders with access to an exclusive network of peers to collaborate with and share best practices for partnering successfully with local media companies. We will discuss extensively industry trends and growth opportunities. Participants will also receive direct feedback from local media executives about what they look for in successful R&D partnerships. As applicable, there also may be opportunities to participate in private R&D vetting sessions.

How it works:

  • We will assemble a small group of 8-12 R&D companies.
  • We will review and approve applications on a first come, first served basis. LMA will only accept one R&D company per category (no competitors).
  • We ask that NDAs be signed to ensure confidentiality and promote open collaboration.
  • Just $139/mth charged on a recurring basis.

 

Benefits for R&D partners:
Monthly video calls, facilitated by LMA’s Chief Innovation Officer, Jed Williams. Each group will determine the topics for each call.

  • In-person meetings will take place at least once a year in conjunction with LMA’s Digital Revenue Summit.
  • Larger calls involving all CDC groups will take place periodically and will include access to high-level executives from companies such as Facebook, Google, YouTube, etc., as well as presentations from innovators within and beyond local media.
  • A Slack group will be set up for each group to keep the discussions active and robust on a daily basis.
  • Access to a committee of local media executives that will participate on quarterly video calls to provide feedback on local media’s biggest opportunities and challenges, and share insights on what they look for in successful R&D partnerships.

Criteria to join:

  • You are a solution provider that partners with local media companies (newspaper, radio, TV, pure play) to help them grow their digital revenue, with a primary focus on products and services geared to advertisers.
  • Your solution can be private labeled, and you don’t have a direct sales force that competes with local media companies.
  • You must sign a confidentiality agreement.

R&D Partner Only (Media Company Above)

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Watch this video for more details