Showcasing the Best in Local Digital Media…
- The best strategies for native, social media, mobile & growing audience
- The best local websites, digital agencies & promotions/contests
- The best new digital initiatives
- The best sales structure that results in sustainable digital revenue growth
- The best digital bets to make this year
- And much more!
Tuesday, May 9
Breakfast is included for those staying at the hotel.
(All photos left to right.)
8:00 AM – 8:30 AM: Registration and Coffee with Exhibitors/Sponsors
8:30 AM – 9:30 AM: Keynote: Top 3 Digital Bets to Make This Year – Chief Digital Officer Roundtable – Moderated by Jed Williams, Chief Innovation Officer, Local Media Association. Panelists to include: Stephanie Slagle, Director of Digital & Digital Strategy, WBNS; Guy Tasaka, Chief Digital Officer, Calkins Media; Michael Krinzman, VP, Video Strategy & Revenue, Gannett; Heather Nagel, Chief Marketing Officer, Morris Communications; Michael Page, Vice President, Digital Sales, Tribune Media
Our panel is diverse representing small to large media companies as well as newspapers, TV and radio. They represent some of the smartest minds in our industry. So where are they placing their digital bets and why? Don’t miss this lively, interactive session that is sure to provide great ideas and food for thought.
9:30 AM – 10:15 AM: Sales Structure/Strategies That Drive Digital Revenue Growth – Three Promising Case Studies, Panelists to include: Brian Hellman, Sr. Director, Digital Sales, E.W. Scripps Company; Peter Newton, CEO, Propel Business Services and Conan Gallaty, VP Digital, WEHCO Media
This is perhaps the biggest area of frustration for local media companies of all sizes. How do we get traditional reps to sell more digital? How much do we invest in digital-only reps? Do we completely separate the two or opt for an integrated model? No matter which path you have chosen, chances are you are not 100% happy with the results. In this session we’ll hear from some local media executives that have started to crack the code with some promising early results. This may be the most important session of the summit.
10:15 AM – 10:30 AM: Networking break with sponsors/exhibitors. Coffee sponsored by Presslaff Interactive Revenue.
10:30 AM – 10:45 AM – Case study from Platinum Sponsor Camilyo
10:45 AM – 5:00 PM: Local Media Digital Innovation – Best Industry Case Studies – Moderated by Matt Coen, Co-Founder & President, Second Street
This part of the program will feature sessions that highlight the work of the first place winners in the Local Media Digital Innovation contest. This extremely competitive contest, judged by the faculty at the University of Texas at Austin Engaging News Project, featured entries from more than 80 different local media companies. Most of the categories are judged by size (number of monthly unique visitors) so that both small and large media companies are recognized for their innovative efforts.
The Engaging News Project at the University of Texas at Austin advances both journalistic and business goals making them an ideal judge for the local media digital innovation contest.
10:45 AM – 11:20 AM: Best Local Websites: Christian Ross, Product Director, DeseretNews.com, Richie Rathsack, Digital Content Manager, MyRecordJournal.com and David Arkin, Chief Content Officer, Community Impact – Moderated by Marilyn Sartori, Director of Operations, BuzzBoard, Inc.
In this session, our three winners (two in the under 250K monthly uniques and one over 250K) will showcase their award-winning websites, with a specific focus on how they are monetizing and growing audience. Prepare to be inspired by some of the most beautifully designed local media websites that are rich with content, photos, videos and more.
11:20 AM – 12:10 PM: Best New Digital Initiatives: Greg Retsinas, Director of Digital Media, KGW TV/Tegna, Adam Prather, Brand Studio Lead, Sacramento Bee/McClatchy and Matt Neznanski, Product Manager, EO Media Group; Guy Tasaka, Chief Digital Officer and Emily Dresslar, Head of Strategic Partnerships, Calkins Media and SpaceAlabama/WAAY TV – Moderated by Dave Haynie, CEO, CitySpark
We’ll hear from the four winning companies (two from the under 750K monthly uniques class and two from over 750K) that launched a new and/or emerging digital initiative in 2016 that really caught the attention of our judges. They will share details on their strategy, revenue, results, and plans to grow it in 2017.
12:10 PM – 1:10 PM: Lunch on your own (Bar Louie is located inside the hotel and will have express lunch options available).
1:15 PM – 1:40 PM: Best Contest or Promotion: Peter Newton, CEO, Propel Business Services/GateHouse Media; Mark Guerringue, Publisher, The Conway Daily Sun and Chris Zoeller, Director of Strategic Marketing, the Post and Courier – Moderated by Matt Coen, Co-Founder & President, Second Street
We’ll hear from three first place winners in three different classes (websites with 250K uniques and under, 250K-750K and over 750K). This fun session represents a great chance to pick up a new idea for a promotion that could more than pay for your whole trip to Chicago.
1:40 PM – 2:10 PM: Best Native Advertising Strategy: J. Tom Shaw, Chief Digital Officer and Evie Kevish, Digital Project Manager, Shaw Media and Dale Darling, VP Sales, Deseret Digital – Moderated by Daryl Hively, CEO, Guarantee Digital
Our first and second place winners (all categories combined) will wow the audience with their brilliant content marketing strategies. They will address their overall content strategy, results (both revenue and engagement), ROI for clients, and sales structure.
2:10 PM – 2:40 PM: Best Social Media Strategy: Dustin Block, Digital Exec. Producer, Graham Media Group, KFYR TV/Gray Television and Emilie Lutostanski, Digital Product Mgr. and David Arkin, Chief Content Officer, Community Impact – Moderated by Kim Wilson, Founder & CEO, Social News Desk
In this session we’ll recognize the best strategies when it comes to leveraging social media to extend audience and engagement. Our four winners (two from under 250K monthly uniques and two from over) will share details, examples of their work and results.
2:40 PM – 2:55 PM: Networking break with sponsors/exhibitors
2:55 PM – 3:00 PM: Case study from Gold Sponsor AdMall powered by SalesFuel
3:00 PM – 3:50 PM: Best Digital Agencies: Jason Holmes, General Manager, Advocate Digital Media; Peter Cannone, CEO, Propel Marketing; Chris Weatherly, Director, Sales and Operations, Digital Elements/Capitol Broadcasting Company and Matthew Chamberlin, National Director of Digital Strategy and James Bryant, President, 2060 Digital – Moderated by Brian Gorman, VP of Sales, iPublish Media Solutions
This session will recognize the best digital agencies that are owned by local media companies. We’ll hear from our two first place winners (agencies with revenue of $5 million or less and agencies with revenue over $5 million.) They’ll address structure, revenue growth, products offered, profitability and more (all part of the criteria that the judges took into consideration.) This category was highly competitive so this session should be a one of the major highlights of the day and a must-attend for anyone that wants to grow their digital marketing services revenue.
3:50 PM – 4:25 PM: Best Native/Sponsored Content Campaign: Jason Holmes, General Manager, Advocate Digital Media, Kate Bare, Digital Manager, The News Tribune/McClatchy and Lucas Presson, General Manager, rustmedia/Southeast Missourian/Rust Communications – Moderated by Will Scott, CEO and Co-founder, UpScribed
This session will showcase some of the best native advertising/sponsored content campaigns. The judges looked at results when choosing the winning entries (revenue, engagement and ROI for the client). This will provide some great ideas for those that are currently selling native advertising or are planning to do so.
4:25 PM – 4:55 PM: Best Strategy to Grow Digital Audience: Peter Newton, CEO Propel Marketing, StarNews Media/GateHouse Media and David Arkin, Chief Content Officer, Community Impact – Moderated by Wendy Reeves, VP/Head of Accounts at LEAP Media Solutions, LLC
Our first and second place winners will share their overall strategy, KPI’s, results and more. They’ll talk about how they are measuring success and the metrics that they are using. Finally, they will show examples of their work.
4:55 PM – 5:00 PM: Day One Wrap-Up
5:00 PM – 6:00 PM: Cocktail Reception with Sponsors and Exhibitors (Sponsored by OwnLocal and recruitology)
Wednesday, May 10
8:30 AM – 9:00 AM: Coffee with Exhibitors and Sponsors
9:00 AM – 9:30 AM: Facebook F8 Summit Update, Presented by Nancy Lane, President, Local Media Association
A news publisher track was added to Facebook’s F8 summit this year and LMA President Nancy Lane attended all of the sessions. She will share what she learned with a specific focus on opportunities for publishers to monetize along with any new products/services that are on the horizon.
9:30 – 10:00: The Local Media Digital Innovators of the Year – Jon Accarrino, Bonneville Broadcast Group – Presented by Markus Feldenkirchen, Ppi Media
We’ll hear about the exciting work going on from our innovators of the year. Two are digital media rock stars that are pioneering new concepts, experimenting in new and creative ways and delivering fantastic results for their company. The other is a content rock star who is a leader in audience development with the results to back it up. Prepare to be inspired!
10:00 AM – 10:20 AM: Best R&D Partners: Second Street and Simpli.fi – Presented by Lindsey Estes, Director of Meetings & Member Services, Local Media Association
No category generated more entries than this one. Twelve companies were nominated and the competition was intense. The judges considered two things when choosing the winners: the actual entries from the media companies that explained how this R&D partner helped them grow digital revenue and went above and beyond with support and training, as well as the number of votes cast for each one. We’ll hear from the first and second place winners during this session. We’ll also share some of the comments that came from the entries.
10:20 AM – 10:35 AM: Networking break
10:35 AM – 11:05 AM: Best Use of Video: Jon Forsythe, Director of Editorial Video, Star-Telegram/McClatchy; Lucas Presson, General Manager, Semoball/rustmedia/Southeast Missourian/Rust Communications – Moderated by Zella Bracy, Sr. Director, Platforms, Simpli.fi
DOWNLOAD PRESENTATION (PowerPoint File)
Winners in this category made video a top priority in areas such as storytelling, breaking news, sports, advertising, sponsored content, and more. Our presenters will share their overall strategy and provide examples of their exceptional work. They will also include metrics and monetization strategies.
11:05 AM – 11:45 AM: Innovation Mission: Austin/Dallas – 3 Top Takeaways, Presented by Nancy Lane, President, Local Media Association; Jed Williams, Chief Innovation Officer, Local Media Association and several IM attendees (to be announced soon).
The first IM of the year included visits with progressive media and technology companies in Austin and Dallas. The takeaways were many especially on the digital agency side (eye-opening visits with the Dallas Morning News, Lin Digital/Nexstar, Advocate Digital Media, Simpli.fi, Own Local and more). In this closing session, Lane and Williams will share some of the valuable learnings from this intense three-day trip.
Digital Revenue Summit Ends
12:15 PM – 3:45 PM: Chief Digital Club – Private Group Meeting
The 66 members of the LMA Chief Digital Club are invited to attend this private networking event that will feature some unique programming and speakers. Not a member of the Chief Digital Club? Contact Jed Williams to inquire about any open spots or to be placed on the waiting list (firstname.lastname@example.org). To learn more visit: http://www.localmedia.org/chief-digital-club/
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