• DESIGN THINKING BOOT CAMP (featuring McClatchy’s Head of Innovation):
One of the leading experts on design thinking will be conducting a ½ day boot camp.
Jeremy Gockel (right) heads up innovation for the McClatchy Company. In this role, he regularly teaches media executives how to develop, market and test new media products using early stage entrepreneurship methodology. In this ‘role up the sleeves’ workshop, attendees will learn how to incorporate design thinking into their culture to spark innovation.
AMP, consumer data strategies, artificial intelligence and machine learning for publishers, “autonomous driving”, smart home, and much more – this full-day visit to Google’s Mountain View headquarters has it all! From short-term partnership opportunities to longer-term, groundbreaking disruptions,
Google will roll out the red carpet for IM attendees.
Digital audio – it’s one of media’s fastest-growing and most exciting frontiers. And there’s a massive opportunity in local. Pandora is the original digital audio innovation. In this exclusive session, their senior executive team will take attendees inside their latest innovations, and provide thought leadership on how local media companies can succeed.
• MATTER: Private Dinner with Managing Director Corey Ford
Matter has quickly become a leading light in media innovation, and Corey Ford is the architect of it all. Their accelerator incubates dozens of media startups each year, and their design thinking boot camps empower media companies to build innovative DNA. In this private dinner, Ford will update us on the breakthrough innovations that Matter is seeing in media, and will share his wisdom on how to breed design thinking and innovation within your walls.
• THE HUSTLE:
This “digital-native” publisher has built a massive 100,000+ subscriber database of millennial professionals that receive its daily newseltter. On the back of its targeted database and distinctive content, it is creating a diverse digital media business that includes live events, custom sponsorships, ,and more. We will meet with the founding team to learn how The Hustle is building its modern-day media brand.
• NORTHWESTERN KNIGHT LAB:
Northwestern’s SF-based center for digital media entrepreneurship leads groundbreaking research and new product development. It also has a dedicated design thinking space to spark innovation. IM attendees will get a sneak preview of the Lab’s latest research on multiplatform audience engagement and meet with the center’s director.
• Apple News:
Apple News has made significant strides partnering with publishers. They were the first to roll out digital subscriptions, and provide more ad flexibility than any other mobile platform. IM attendees will get a full update on their progress and how they’re working with media companies to drive audience engagement and revenue.
IDEO is a true design thinking pioneer. They believe that human-centered design can be applied to innovation in any area and used to solve any problem. Attendees will learn how IDEO has creates breakthrough innovations at a global scale, and has continued to do so for nearly four decades.
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