GateHouse Media porting all its data into single customer view

As part of the Local Media Association Boston Innovation Mission, attendees are sharing their top takeaways in a series of short stories. On Tuesday, the group visited GateHouse Media.

 

The challenge: Leadership says the future of GateHouse Media will be achieved by becoming the data expert in each of its markets.
The solution: GateHouse is creating a Single Customer View by building a consumer data warehouse by centralizing all of the data across multiple platforms they have (i.e. DMP, promotions data, subscriber data, other partners like obits, classifieds, etc).

Liz White, Executive Vice President & Assistant Publisher at Record-Journal