Ideas for 2018: Creating sponsored videos featuring local businesses

Throughout the end of the year, LMA is featuring 10 ideas you can do in 2018. Here’s another idea in our list.

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Is your video content just not generating the views and audience you think it should be? Maybe you should consider a more feature-like approach.

SNJ Today has developed an interesting mix of popular video features that seems to be delighting its audience.

Here are two of their more enjoyable video features:

1. Main Street Minute features a local Main Street business during each episode. It’s highliy produced and isn’t necessarily an ad for the business but it’s a quality story. The media company says it gets a ton of shares, which makes sense. And they are selling the videos to the businesses in a sponsored package. 

2. Also from SNJ Today, they have created a personality with their “Where is Nor’easter Nick” feature. In each video, Nick goes on a local adventure. This is an interesting way to brand a reporter, let them have a lot of fun, as well as your audience.