Ideas for 2018: WRAL’s Car Smarts series pairs on-air talent with car dealership in fun, useful content

Through the end of the year, we’re counting down 10 ideas to consider for 2018. You can read the ideas here.

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Lots of local media companies utilize Facebook Live as a tool to capture events as they happen and engage with audience. This could be a big game, a parade or festival, or even a city council meeting.

One progressive broadcaster is now extending the value of Facebook Live as a revenue driven by directly incorporating clients to create quality branded content.

In its Car Smarts series, WRAL pairs its on-air talent with personell from a car dealership to create fun, useful content for auto enthusiasts. Sometimes the segment is filed at the dealer; other times it occurs at remote sites (for example, a college football game when the topic is how to outfit a vehicle for tailgating).

WRAL doesn’t sell the sponsorship and branded content standalone. Rather, it’s part of a larger, multi-platform campaign, but with Facebook Live acting as a unique value proposition for the advertiser.