Innovation – Education – Inspiration

Local Media Association: Leading the Digital Transformation

Calling all progressive local media companies to join LMA, a leader on the digital side of the business. We offer training, certification, best practices, emerging trends, sustainable business models & more. There is common digital ground across media platforms; we can all learn and benefit from each other.


Why Join?

fb-400The Local Media Association invites newspapers, radio stations, TV stations, directories, pure plays and more to join our organization.
You will be part of the most progressive group of local media executives ever assembled. LMA members are on the cutting-edge.
They are taking risks and developing new and exciting business models. They are breaking new ground and pioneering new concepts. If this sounds like an organization that you would like to be part of, we’d love to talk to you. (See below for full list of benefits.)

Check This Out

What's the Buzz?

GordonBorrell-300“Local Media Association is one of the best and most enlightening trade organizations I’ve come across (and I’ve worked with a lot, in many media fields). I’m proud to be a part of such a progressive group of directors and members who see their role as leading an industry, not defending it.”
Gordon Borrell, CEO, Borrell Associates

Mark Poss“The ROI on LMA is huge and keeps us current on innovations both in our core business and helps us shape strategy in our new businesses. My advice; if you’re looking to increase your ROI, there is no better place to start than by engaging with the Local Media Association.”
Mark Poss, CEO, Red Wing Publishing

Val_Maki-300“Amie Stein’s Google AdWords training provided by LMA was intense, engaging and gratifying. She really prepared us well for what we needed to know about Google AdWords.”
Val Maki, Senior V.P., Radio Division/Emmis Communications
Todd Handy“I thought the Local Media Innovation Alliance report was well done.  I especially enjoyed the links with all the supplemental info, which made it available to me, but didn’t clutter the flow of the reading.  Programmatic is one thing I want DDM to be much better at, so I plan to reach out to some of the pubs featured in the report.”
Todd Handy, V.P., Digital Business Development and Advertising Products,  Deseret Digital Media
Ben Shaw“On the Local Media Innovation Mission it was exciting and inspiring to see all the new business models emerging, but what really made the trip worthwhile, was the five- and six-figure revenue opportunities that I saw that were actionable .”
Ben Shaw, Former Chief Digital Officer, Shaw Media

The Goodies

  • Conferences – 7 innovative and enlightening conferences a year. left
  • Progressive agendas and great networking with industry thought-leaders.
  • Webinars – Stimulating, educational, innovative and focused – at least 42 per year are offered free of charge (archives available too).
  • Free Virtual Advertising Conference – Specifically designed for sales executives and sales managers. This virtual three-day conference every July focuses heavily on increasing revenue (webinar recording also available).
  • Free case studies and white papers on a wide variety of digital topics.
  • Local Media Association prestigious awards/contests.
  • Chief Digital Club – Monthly meetings of digital leaders in the industry.
  • Local Media offers the most cutting-edge training in the business such as:

>> Sales Certification Program

>> Google AdWords Certification Training

>> In-Market SMB Revenue BOOST Program

>> Consulting