You’ll be part of the most progressive group of media execs ever assembled


weatherly_chris-100x144“Joining the LMA has proven invaluable for our company. Our entire team now gets access to timely and informative webinars, keeping them up to speed on the latest media trends, and their annual Innovation Conference introduced us to several new revenue streams. I would recommend the LMA to any media company looking to stay current and connected.”

Chris Weatherly, Director, Digital Sales and Products, CBC New Media Group/WRAL

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Broadcasters – Join The Innovation!

More and more local TV and radio companies such as Nexstar, E.W. Scripps Co. and WRAL have become members of LMA and are increasingly turning to us for digital training, certifications, cutting edge conferences and innovative webinars.

LMA has created an environment where all media companies can learn from the best of the best – not just the best among one type of media. We are the only organization of this kind.

LMA serves as a complimentary association to others such as NAB, RAB, TVB, and more. We have partnered with over 30 media associations to help the local media industry with their digital initiatives. Our mission is very future-oriented: We are intensely focused on helping local media companies discover new and sustainable business models.


“LMA has made a real commitment to improving local media. We know that there is a depth of resources here that we can leverage. “
Tom Sly, VP, Digital Revenue, The E.W. Scripps Company and LMA Board Director

Why Join?

Membership in LMA includes some fabulous benefits for your team:

  • Free access to 40+ educational webinars on the latest digital media trends (all archived)
  • Free access to the annual Virtual Advertising Conference (three days in July)
  • Low cost subscription rates to monthly case study reports on a wide range of digital media topics
  • Discounts on seven conferences that focus on future business models and digital revenue growth
  • Discounts on a wide variety of online trainings, certifications and workshops (including Google AdWords, Google Analytics and Advanced Digital Sales Certification)
  • Great networking opportunities and more!


We’ve turned the regular dues structure on its head!

When you join LMA you receive training courses equal to the amount of your membership. How’s it work? Example: If your dues come to $895 you get to choose 2 – $395 online courses, if your dues are $4,295 you get 11. Choose from the Advanced Digital Sales Course, Basic Fundamentals of Sales and/or Google AdWords Certification Training. We are not your average association and our dues bonus reflects that.

2017 Annual Dues

  • $895 for all outlets in a single DMA
  • $4,295 for national companies or those that operate outlets in five or more DMA’s