LMA has been conducting Innovation Missions since 2008. Since that time, more than 110 of the world’s most disruptive technology and media companies have hosted us including Google, Facebook, Twitter, LinkedIn, Pinterest, Buzzfeed, Hearst, Schibsted, Axel Springer, NYT, WSJ and more. In 2017, three regional innovation missions were added to the schedule, specifically designed for those that can’t get away for the full one-week tour.
Innovation Missions deliver very high ROI. Each year, more than half of the participants have attended a prior IM. Some executives have implemented high six-and-seven-figure revenue projects as a result of attending. Nearly all have made changes to their culture and methods of operation. The ideal attendee is senior-level and has the ability to enact change or influence it. Many CEOs, owners, top digital VPs and other top executives attend the IMs along with some of the most progressive R&D partners.
Deseret Digital VP Marketplace Eric Bright: “Culture is not what you see – it’s what you feel… you could feel it on the Facebook campus. You could also feel it at Thumbtack. If your culture dies… that is it. You lose everything that you have.”
Swift Communications Director of Integrated Revenue Edwin Ruis: “I’m struck by the leadership at the disruptive companies. I find it hard to have regular meetings with my team and the big guys are having ‘All Hands’ meetings every week. If they can do it, we can too.”
Big Fish Works CEO Mark Poss: “Changing culture is really hard and not for the faint of heart and it’s not about the fricking Ping- Pong tables!