LMA Announces Media Transformation 2017

LMA Announces Media Transformation 2017

When you put summer in Chicago together with the most innovative minds in local media, you know you have a winning combination. Media Transformation 2017 will take place August 15-17 at the Hyatt Regency McCormick Place. This event is special and different.

  • The keynote will be a moderated industry discussion on disruptive innovation based on Clay Christensen’s book, Competing Against Luck
  • Jason White, head of partnerships in the U.S. for Facebook, will conduct a two-hour workshop customized for LMA (specifically developed for senior-level local media executives)
  • R&D partners will host 15-minute “speed dating” meetings on Tuesday – media executives that sign up for 5 visits will save $150 off their registration fee • A three-hour workshop will be dedicated to “Blowing Up the Sales Model”
  • Two 90-minute workshops will cover “Developing a Comprehensive Video Strategy” and “Setting Up Innovation Teams or Centers”
  • The first 150 that register will receive a free copy of Christensen’s Competing Against Luck book • The first 200 to register will receive a ticket to the Cubs vs. Reds game

paul-wangDr. Paul Wang, associate professor, Medill IMC Program, Northwestern University is a big thinker in a humble man’s body and will kick off Media Transformation 2017 with a session built on the intelligence in the book Competing Against Luck by Clay Christensen, Taddy Hall, Karen Dillon and David S. Duncan.

“I am just a simple college professor,” says Wang but in fact, he is extremely well regarded by his students for his thought provoking style in the classroom. His approach to teaching at Northwestern University is born out of curiosity – he encourages his students to come to class prepared to ask 20 questions and his ultimate goal is to, collectively with his students, figure out what question 21 is. “The one that none of us even thought about until we worked through the first 20,” explains Wang.

He’ll take the same approach in Chicago with the sophisticated media minds he expects to encounter and encourages all to not only read Competing Against Luck beforehand but to come to the conference with many unanswered questions. “Together we will find and answer the elusive question #21,” hopes Wang.

Facebook Executive-Level Workshop

A lot has changed since Jason White conducted the kickoff session at last year’s Innovation Conference. In this two-hour workshop, Jason will outline the current opportunities for publishers to monetize content on Facebook. He’ll also provide updates on The Facebook Journalism Project. This is specifically designed for senior-level local media executives and will be customized for the LMA audience. There will be plenty of time for Q&A.

Registration & more info

R&D INNOVATION SHOWCASE Media Transformation 2017 will also include the R&D Innovation Showcase, offering the opportunity to meet with the industry’s top R&D partners and learn about the latest technology, case studies and research. Featuring a contemporary and much more engaging approach to the exhibit hall (think hip & cool with high top tables and flat screen monitors!), the Showcase will also include revenue stage presentations on OTT, video opportunities and emerging platforms.

BONUS: Meet & Save $150! Twenty progressive R&D partners will be conducting 15-minute meetings on Tuesday, August 15, from Noon to 5 PM. Be among the first 60 registrants to sign up for 5 meetings during this slot and save $150 off your registration fee (one discount per company please).


Three Transformation Plans to Watch Do you have a transformation plan in place? If so, do you have a name for that plan? LMA will present three that are sure to get your attention. Prepare to be inspired!

  • 50/50 by 2020 is Morris Communication’s plan to seriously diversify revenue over the next three years.
  • Project Tomahawk is Graham Media’s local content aggregation strategy
  • EOS is focused on culture, vision, values and results at Big Fish Works

All three are solid plans that are transferable to other markets.