(Check out the video!) The Innovation Mission is the signature event of the Local Media Foundation. An intense six-day study tour, it is designed for senior-level local media executives that want to be inspired by new and cutting-edge practices being implemented by some of the world’s leading technology and media companies. About the Innovation Mission Led and developed by Local Media Association President Nancy Lane, the 2014 tour included visits to LinkedIn, eBay, PayPal, Google+, Automattic/WordPress, BuzzFeed, The New York Times, CBS Local, The Wall Street Journal, Russmedia Digital (from Austria), GateHouse Media, Simulmedia, San Francisco Examiner and RegionalHelpWanted.com.
This report will help you in discovering new revenue streams, understanding how to create a culture of innovation, finding sustainable business models on the digital side, exploring new content strategies, learning how to better work with the “big guys” (Google+, LinkedIn, etc.) and identifying top vendors/R&D partners to help fuel growth.