'3 Years Later: The further adventures of Billy Penn'
Tuesday, May 23 | 3-3:30 p.m. ET
Journalism veteran and innovator Jim Brady shares an update on the strategies and successes of Billy Penn, a local media operation targeting millennials in the Philadelphia area. A mix of original and curated content with a heavy focus on civic engagement and events, Billy Penn is now 3-years old and and part of Spirited Media, which also operates The Incline in Pittsburgh and Denverite in Denver. Jim will share how the sites are doing, what he has learned and why he thinks this mix of strategies is the right one for local publishers.
Presenter: Jim Brady, CEO & Founder, Spirited Media
LMA Members FREE/Media Association Partners $29/Non-members $59