What should your digital marketing services agency be measuring?

Thursday, November 16 | 2 p.m. CST

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The saying goes, “you can’t manage what you can’t measure.” So, what should local media companies selling digital marketing services measure… and how are they measuring up? LMA Chief Innovation Officer Jed Williams has done extensive benchmarking in everything from revenue per customer to margins per product and will share some critical KPIs to track, and how the industry is performing.
Presenter: Jed Williams, Chief Innovation Officer, LMA

 

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