Research & Development

Reach The Most Progressive Decision Makers In Local Media

Local Media Association is a thriving and innovative association that serves more than 3,000 local media companies (newspapers, TV, radio, online-news and more) as well as hundreds of research & development partners in the industry. LMA assists local media companies with the digital transition via cutting-edge programs, conferences, webinars, research, reports, and training. Our motto is “Innovate | Educate | Inspire.”

At Local Media Association, we believe some of the best sustainable business model initiatives are a result of partnerships between local media companies and industry vendors; or as we like to call these innovative product/service providers – R & D partners. We use the term R & D partners because this is where so many of the innovative ideas and solutions we see today have been incubated and brought to market.

Our tagline says it all: “LMA – not your average association.” LMA has never had a dividing wall separating member-types. We strongly believe that all members, media companies and R & D partners alike, should be treated equally and afforded the same members benefits across the board. Now more than ever, we encourage collaboration between the media companies and the R&D partners to develop the types of products and services that will best serve the end-user.

We could list more than a dozen reasons to join LMA, including unmatched access to media-company members, cutting-edge research, timely and innovative programs and inclusion in our member database.

The best way to prove the value of a LMA membership is to hear what other
R & D partners have to say about us –

Exhibit and sponsorship opportunities at annual conferences and highly focused niche-workshops and summits:

  • Mega-Conference (February)
  • Digital Revenue Summit (May)
  • Media Transformation Conference (August)
  • Digital Services Summit (October)
  • Native Advertising Summit (November)
  • Events Summit (November)

Complete conference and workshop details are available on the site.

Participation in LMA’s native advertising program published in our monthly newsletter, Local Media Today and on the LMA website. (Participation in this program is at the discretion of the newsletter editor.)

This is the perfect way to introduce your company to decision makers by highlighting your knowledge of the latest media industry technology and trends.

Inclusion in our online comprehensive directory of R&D partners.

When decision makers in the industry are looking for solutions, they turn to our directory of R&D partners. Your company’s logo, description and key contacts are made available to every media executive in the industry. It is one of the rare places that all media executives, members or not, can research and compare products and services. It is one of the top 10 trafficked areas of our website every month.

We are so confident that you will find this membership so extremely valuable that we guarantee ROI.

Two Affordable Membership Options Available

R&D Membership $1,399

An upgraded option with many extra benefits

LMA’s conferences and events.
A premium industry experience.
• Discounts on all sponsorship packages
• Early access to sponsorship packages and meetings programs

Content Distribution
• Monthly R&D news email & Local Media Today monthly newsletter
• Case study distribution quarterly via website and emails
• Guest column publication on LMA website articles/columns

Leads
• Case study downloads
• Sponsored-webinar registration list
• R&D news email clicks
• Conferences & events

Branding
• Sponsorship of one LMA member webinar a year.
Three minutes to address attendees
• R&D Spotlight in LMT (annually)
• Quarter page ad in LMT (annually)

Industry Networking and Influence
• Participation in monthly R&D steering committee calls
• Invitation to private VIP events with LMA Board of Directors and Foundation Board of Directors at the Digital Revenue Summit and Media Transformation
• Right to vote on all LMA bylaw changes

Other Benefits
• Listed in the LMA R&D online directory
• Access to more than 40 free webinars a year
• Three sales training certification courses (pick from several options)

Associate Membership $799

A basic membership package

LMA’s conferences and events.
A premium industry experience.
• Discounts on all sponsorship packages

Content Distribution
• Case study distribution twice a year via website and emails

Leads
• Case study downloads
• Conferences & events

Other Benefits
• Listed in the LMA R&D online directory
• Access to more than 40 free webinars a year

For more information about LMA, or to schedule a call to discuss membership, please contact us:

Lindsey Leisher Estes, Director of Meetings & Member Services

lindsey.estes@localmedia.org | (410) 838-3018