Vice President of Digital Media Sales
Nexstar Broadcasting Group, Inc
545 E. John Carpenter Freeway St.
Irving, Texas 75062
Bill is a digital and television advertising professional with a clear and consistent record of accurately identifying and capitalizing on interactive opportunities for media companies. Successful track record of growing multi-platform advertising revenue with direct sales teams and through partnership channels. Experienced with managing hundreds of account executives and sales managers specifically at FOX, Yahoo! and Raycom Media. Accomplished in strategic planning and digital audience growth. Well versed in commission/bonus plans that motivate multi-platform sellers and managers. Have built local and national digital advertising teams which includes sales, programming and creative. Recognized expert in developing digital and television sales training strategies for senior managers and account executives at media outlets throughout the U.S. and Canada. Advertising sales experience includes digital, mobile, television, radio, yellow pages and newspapers.
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