Start Date/Time: Thursday, March 14, 2013 3:00 PM (UTC -05:00) Eastern Time (US & Canada)
Email Marketing: Part 2 – Program Evaluation and Improvement (IMA)
Details: Fifty-six percent of marketing executives say they plan to increase spending on email campaigns in 2013. Are you positioned to grab those dollars in your market? Segmentation and targeting are the keys to sending relevant emails that break through the clutter, drive results and drive revenue. Learn how to take your current email program and do more with it, make more from it and use it more effectively.
Speaker: Ruth Presslaff, President, and Michelle Novak, Manager, Client Sales & Services, Presslaff Interactive Revenue
HOW TO REGISTER
IMA Members: FREE
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*Media Association Partners: $89
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