A Local Media Association certified sales professional is the sign of a dedicated, knowledgeable and honest consultative sales expert. The LMA certified sales professional designation is how sales professionals can distinguish themselves from others. LMA certified sales professionals have been tried and tested in the consultative selling method – their goal is to help uncover the needs and concerns of clients and assist in developing the optimum marketing solution for them.
The Advanced Digital Sales Course offers tactical approaches to selling digital products and using digital media to increase and capture qualified leads. It will prepare an advertising sales professional to present successful and effective advertising solutions that drive client-value and generate measurable sales results.
The course consists of 28 training modules, divided into five segments, and is made up of online videos, taken at the participants own pace. There is an assessment test after each of the five segments in the program. Participants must score at least 90 percent in order to advance to the next segment. Upon successful completion of the program, participants receive a certificate to certify compliance with the LMA standards of advanced digital sales techniques.
The course was developed by LMA and Stephen Warley of inboundarts.com. Stephen’s experience in training more than 10,000 sales professionals in the broadcast industry brings a fresh perspective to providing sales training across all media. Stephen founded the New York State Broadcasters Association’s “Digital Leadership Academy” and is considered one of the best in the training field.