Advanced Digital Sales Certification

A Local Media Association certified sales professional is the sign of a dedicated, knowledgeable and honest consultative sales expert. The LMA certified sales professional designation is how sales professionals can distinguish themselves from others. LMA certified sales professionals have been tried and tested in the consultative selling method – their goal is to help uncover the needs and concerns of clients and assist in developing the optimum marketing solution for them.

The Advanced Digital Sales Course offers tactical approaches to selling digital products and using digital media to increase and capture qualified leads. It will prepare an advertising sales professional to present successful and effective advertising solutions that drive client-value and generate measurable sales results.

The course consists of 28 training modules, divided into five segments, and is made up of online videos, taken at the participants own pace. There is an assessment test after each of the five segments in the program. Participants must score at least 90 percent in order to advance to the next segment. Upon successful completion of the program, participants receive a certificate to certify compliance with the LMA standards of advanced digital sales techniques.

The course was developed by LMA and Stephen Warley of Stephen’s experience in training more than 10,000 sales professionals in the broadcast industry brings a fresh perspective to providing sales training across all media. Stephen founded the New York State Broadcasters Association’s “Digital Leadership Academy” and is considered one of the best in the training field.



Three Case Studies

Module 1 - Digital Intro

Module 8 - Building a Multi-Platform Package

The modules are grouped into five distinct categories:
1.-7. Business Development Using Digital Tools
1. Prospecting in the Digital Age
2. Researching Individual Prospects
3. Social Prospecting
4. Using LinkedIn for Business Development
5. Digital Conversation Starters
6. Focusing Your Leads
7. Inbound Leads
8.-10. Multi-Media Proposal Development
8. Building a Multi-Platform Package
9. One-Page Digital Proposal
10. N/A
11.-13.: Setting Client Expectations
11. Presenting Digital Advertising
12. Responding to Digital Objections
13. Monitoring Digital Ad Campaigns
14.-19. Digital Ad Formats
14. Display
15. Online Video
16. Social Media Promotion
17. Mobile Marketing
18. N/A
19. Email Marketing
20. Native Advertising
21.-29. Digital Sales Ideas by Business Category
21. Automotive
22. Retail
23. Healthcare
24. Financial Services
25. Restaurants
26. Home Services
27. Real Estate
28. Furniture
29. Business to Business
30. Key Digital Sales Habits
30. Sales Habits



For LMA Members, the Advanced Digital Sales Certification Course is $395 for each participant. For Media Association Partners the price is $445 and for Non-Members the price is $495. High volume discounts are available. Need more information or have questions? Contact Peter Conti, Sales and Marketing Director, at 804-360-9434 or by email.