Webinars

Chris Lee

“Dual Transformation: What is the Prediction for ‘Transformation A’?” progression

Free!

Tuesday, March 21 | 3-3:45 p.m. ET

Three years ago, we presented a webinar titled ‘Transformation A and Transformation B’ by Chris Lee, president of Deseret Digital Media, building on academic work done by his former colleague Dr. Clark Gilbert.

In this paradigm, ‘Transformation A’ refers to the continued innovation required of a legacy business (i.e., print newspapers, radio stations, TV stations, directories…), while ‘Transformation B,’ refers to the creation of new businesses that at a certain point compete with the legacy business (i.e., news websites, OTT channels or apps).

Two simultaneous routes are required of companies facing this kind of disruption: 1) Transformation A must “right-size” its cost structure to the new, reduced size of the opportunity ahead, while innovating ways to maintain relevance in a new environment; 2) Simultaneously, Transformation B must build entirely new business models that work within the new environment.

How should organizations readjust for the future? We’ll take a fresh look at this theory on this webinar.

Presenter: Chris Lee. President, Deseret Digital Media

LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type *

SKU: web 0321 Categories: ,

Product Description

Tuesday, March 21 | 3-3:45 p.m. ET

Three years ago, we presented a webinar titled ‘Transformation A and Transformation B’ by Chris Lee, president of Deseret Digital Media, building on academic work done by his former colleague Dr. Clark Gilbert.

In this paradigm, ‘Transformation A’ refers to the continued innovation required of a legacy business (i.e., print newspapers, radio stations, TV stations, directories…), while ‘Transformation B,’ refers to the creation of new businesses that at a certain point compete with the legacy business (i.e., news websites, OTT channels or apps).

Two simultaneous routes are required of companies facing this kind of disruption: 1) Transformation A must “right-size” its cost structure to the new, reduced size of the opportunity ahead, while innovating ways to maintain relevance in a new environment; 2) Simultaneously, Transformation B must build entirely new business models that work within the new environment.

How should organizations readjust for the future? We’ll take a fresh look at this theory on this webinar.

Presenter: Chris Lee. President, Deseret Digital Media

LMA Members FREE | Media Association Members $29 | Non-members $59


kim wilson

‘Facebook Branded Content Posts: What you need to know!’

Free!

Tuesday, April 11 | 3-3:45 p.m. ET

Join us for this educational webinar on the hottest new trend in digital revenue growth: branded content posts on Facebook. Local media companies around the country are directly monetizing their social media pages and you can too. Social News Desk Founder, and former newsroom manager, Kim Wilson will explain how Facebook’s new branded content rules apply to your newsroom’s social posts. Write great content, post it on Facebook and charge an advertiser to sponsor the post – tune into this webinar to find out how to get started!

Presenter: Kim Wilson, President/Founder, Social News Desk, Inc.

LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type *

SKU: web 04-11-17 Category:

Product Description

Tuesday, April 11 | 3-3:45 p.m. ET

Join us for this educational webinar on the hottest new trend in digital revenue growth: branded content posts on Facebook. Local media companies around the country are directly monetizing their social media pages and you can too. Social News Desk Founder, and former newsroom manager, Kim Wilson will explain how Facebook’s new branded content rules apply to your newsroom’s social posts. Write great content, post it on Facebook and charge an advertiser to sponsor the post – tune into this webinar to find out how to get started!

Presenter: Kim Wilson, President/Founder, Social News Desk, Inc.

LMA Members FREE | Media Association Members $29 | Non-members $59


Jack-Zavora328l

‘A Framework for Local Digital Media Sales’

Free!

Thursday, April 13 | 3-3:30 p.m. ET

Local merchants need help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information from sales people.  This webinar will provide a logical framework to assess the local client’s needs, and provide recommendations that fit the needs of local merchants in conjunction with their traditional media expenditures.

Presenter: Jack Zavoral, Director of Broadcaster Services, Local Media Association

LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type *

SKU: web 04-13-17 Category:

Product Description

Thursday, April 13 | 3-3:30 p.m. ET

Local merchants need help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information from sales people.  This webinar will provide a logical framework to assess the local client’s needs, and provide recommendations that fit the needs of local merchants in conjunction with their traditional media expenditures.

Presenter: Jack Zavoral, Director of Broadcaster Services, Local Media Association

LMA Members FREE | Media Association Members $29 | Non-members $59


guy tasaka

‘Video Success: What comes after the hard part?’

Free!

Thursday, April 20 | 3:00 – 3:30 p.m.

You’ve done the hard part – creating and serving video content to local audiences – now what? Join Calkins Chief Digital Officer Guy Tasaka to review strategy signals for distribution of your video content and how to succeed down the path to monetization. We’ll talk OTT, linear streaming and field questions and input on this emerging space.

Presenter: Guy Tasaka, Chief Digital Officer, Calkins Digital

LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type *

SKU: web-04-20-17 Categories: ,

Product Description

Thursday, April 20 | 3:00 – 3:30 p.m.

You’ve done the hard part – creating and serving video content to local audiences – now what? Join Calkins Chief Digital Officer Guy Tasaka to review strategy signals for distribution of your video content and how to succeed down the path to monetization. We’ll talk OTT, linear streaming and field questions and input on this emerging space.

Presenter: Guy Tasaka, Chief Digital Officer, Calkins Digital

LMA Members FREE | Media Association Members $29 | Non-members $59