Webinars

Michael Boland

‘From Here to $72 Billion: What will drive mobile advertising over the next half decade?’

Free!

Tuesday, February 28 | 3-3:20 p.m. ET ‘Quick Bite’

quickWeb-20-minutes-no-hyHow much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? And where will localized ad tactics play a part? These are questions Mike Boland has been tackling over the past few months for a recently published report. Among the $72 billion projected for U.S. mobile ads in 2021, search will continue to hold the leading share, but it will be slowly overtaken by native social advertising (i.e. Facebook News Feed Ads). That and several other factors driving U.S. mobile ad spending will be broken down during our webinar.

Presenter: Michael Boland, Chief Analyst, BIA/Kelsey

LMA Members FREE | BIA/Kelsey Clients FREE | Media Association Members $19 | Non-members $29


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SKU: Webinar 2.28.2017 Category:

Product Description

Tuesday, February 28 | 3-3:20 p.m. ET ‘Quick Bite’

quickWeb-20-minutes-no-hyHow much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? And where will localized ad tactics play a part? These are questions Mike Boland has been tackling over the past few months for a recently published report. Among the $72 billion projected for U.S. mobile ads in 2021, search will continue to hold the leading share, but it will be slowly overtaken by native social advertising (i.e. Facebook News Feed Ads). That and several other factors driving U.S. mobile ad spending will be broken down during our webinar.

Presenter: Michael Boland, Chief Analyst, BIA/Kelsey

LMA Members FREE | BIA/Kelsey Clients FREE | Media Association Members $19 | Non-members $29


Laurie Kahn

‘Why Can’t We Find Sellers?’

Free!

Tuesday, March 14 | 3:00 p.m.-3:30 p.m. ET 

Hiring sellers is a major challenge that causes many media managers to lose sleep at night. Regardless if the issue is lack of response to ads, poor compensation plans or not having time to really conduct searches, recruitment needs to be a major focus for any company. It is much more than just posting an ad to be successful, it takes a major commitment. In this session will be an overview why hiring tactics need to change; why turnover will kill you and how to stop it while hiring smarter; what the sales team of the future looks like.

Presenter: Laurie Kahn, CEO, Media Staffing Network

LMA Members FREE/Media Association Partners $29/Non-members $59


Select Membership Type *

SKU: Web1.14.2017 Categories: ,

Product Description

Tuesday, March 14 | 3:00 p.m.-3:30 p.m. ET 

Hiring sellers is a major challenge that causes many media managers to lose sleep at night. Regardless if the issue is lack of response to ads, poor compensation plans or not having time to really conduct searches, recruitment needs to be a major focus for any company. It is much more than just posting an ad to be successful, it takes a major commitment. In this session will be an overview why hiring tactics need to change; why turnover will kill you and how to stop it while hiring smarter; what the sales team of the future looks like.

Presenter: Laurie Kahn, CEO, Media Staffing Network

LMA Members FREE/Media Association Partners $29/Non-members $59