Webinars

james lawyer

‘Giving the Perfect Dealer Presentation’

Free!

Thursday, April 27 | 3-3:30 p.m. ET
Selling digital to automotive dealers has changed dramatically over the past few years. This webinar will outline the components and the sales process for an effective presentation to automotive dealers. We’ll outline how to tailor a presentation, describe a how-to take control approach and discuss process flow.
Presenter: James Lawyer, CEO, AutoAdvertising Pro
LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type

SKU: Web 04-27-17 Categories: ,

Product Description

Thursday, April 27 | 3-3:30 p.m. ET
Selling digital to automotive dealers has changed dramatically over the past few years. This webinar will outline the components and the sales process for an effective presentation to automotive dealers. We’ll outline how to tailor a presentation, describe a how-to take control approach and discuss process flow.
Presenter: James Lawyer, CEO, AutoAdvertising Pro
LMA Members FREE | Media Association Members $29 | Non-members $59


neal polachek

‘A Social Marketing Solution: Why reviews matter’

Free!

Tuesday, May 16 | 3:00-3:30 p.m.

For a long time, reviews were as much a curiosity as anything. Consumers looked to reviews for picking where to eat and party. That is all changing as reviews shift from a narrow curiosity serving a few categories, to a broad necessity across many. Word of mouth has shifted online. The implications for merchants are escalating as local markets become more competitive.

With Google, Yelp and Facebook fighting for their share of the local search market, and 88% of people trusting online reviews as much as personal recommendations, the importance of having quality reviews is growing exponentially. Intelligent personal assistants like Alexa, Siri, Google Assist and Cortana drive a need for local merchants to have a strong online presence.

During this LMA webinar, you’ll learn why reviews are necessary component of any local business’ social marketing solution and why review currency, density and quality will matter more than ever.

Presenter: Neal Polachek, Owner, Board Advisors

LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type *

SKU: Web 05-16 Categories: ,

Product Description

Tuesday, May 16 | 3:00-3:30 p.m.

For a long time, reviews were as much a curiosity as anything. Consumers looked to reviews for picking where to eat and party. That is all changing as reviews shift from a narrow curiosity serving a few categories, to a broad necessity across many. Word of mouth has shifted online. The implications for merchants are escalating as local markets become more competitive.

With Google, Yelp and Facebook fighting for their share of the local search market, and 88% of people trusting online reviews as much as personal recommendations, the importance of having quality reviews is growing exponentially. Intelligent personal assistants like Alexa, Siri, Google Assist and Cortana drive a need for local merchants to have a strong online presence.

During this LMA webinar, you’ll learn why reviews are necessary component of any local business’ social marketing solution and why review currency, density and quality will matter more than ever.

Presenter: Neal Polachek, Owner, Board Advisors

LMA Members FREE | Media Association Members $29 | Non-members $59


jim brady

‘3 Years Later: The further adventures of Billy Penn’

Free!

Tue., May 23, 3:00 – 3:30 p.m.transformation web

Journalism veteran and innovator Jim Brady shares an update on the strategies and successes of Billy Penn, a local media operation targeting millennials in the Philadelphia area. A mix of original and curated content with a heavy focus on civic engagement and events, Billy Penn is now 3-years old and and part of Spirited Media, which also operates The Incline in Pittsburgh and Denverite in Denver.  Jim will share how the sites are doing, what he has learned and why he thinks this mix of strategies is the right one for local publishers.

Presenter: Jim Brady, CEO & Founder, Spirited Media

LMA Members FREE | Media Association Members $29 | Non-members $59


Member Type *

SKU: Web 05-23 Categories: ,

Product Description

Tue., May 23, 3:00 – 3:30 p.m.transformation web

Journalism veteran and innovator Jim Brady shares an update on the strategies and successes of Billy Penn, a local media operation targeting millennials in the Philadelphia area. A mix of original and curated content with a heavy focus on civic engagement and events, Billy Penn is now 3-years old and and part of Spirited Media, which also operates The Incline in Pittsburgh and Denverite in Denver.  Jim will share how the sites are doing, what he has learned and why he thinks this mix of strategies is the right one for local publishers.

Presenter: Jim Brady, CEO & Founder, Spirited Media

LMA Members FREE | Media Association Members $29 | Non-members $59