March Madness, St. Patrick’s Day and Spring Break. March is for fun lists, useful content and engagement with your audience.
We have rounded up a bunch of ideas you could consider this month.
Let’s get to it!
• Beware of scams: Before your audience grabs a deal for a spring break trip, remind them of scams that might be popping up in your area. Here is a story.
• New rules at beaches: If you live near a beach town or there are areas that residents in your town visit for Spring Break, put together a package of things they need to know about, like this one from the Advocate looking at smoking law changes at a nearby beach.
• An Alternative Break: Some college students don’t opt for a week on the beach, but rather they volunteer during Spring Break. Outline how those programs work and see if you can find local students who are doing a trip like that this year.
• How to avoid those crazy Spring Breakers: If you’re a family and want to head to the beach but not be around college students, how can you pick the right place to stay? Find experts or do research that can help families have a safe and good time. Here’s a piece from The USA TODAY.
• Find niche ideas: Maybe fishing is big in your state like it is in Colorado, then build a list of places to go fishing during Spring Break. Whatever recreational topic resonates, help your readership explore it.
• After storms are beaches ready? Are beach towns that got hit hard by hurricanes over the last few years ready for Spring Breakers? Create an update package for areas that you know people in your area travel to.
• Last-minute camps: Be a resource for parents who are looking for last-minute Spring Break camps for their kids. The San Antonio Express News did a nice job packaging a list of those opportunities up.
• Pick a bracket: Have your TV personalities — or local community celebrities— fill out a bracket and offer constant updates on who is leading. Doing this through video is quite effective. Here’s a good example from the TODAY Show.
• A playlist: Based on where tournament games are that your teams are playing in, create a playlist with songs famous from that area or artists who are from there. The New York Daily News did that last year for the Final Four.
• Capture the reaction: Based on the teams in your state/region that make the tournament, share the front pages of those cities the day that they found out where they were going. You could also bundle up social media reaction or build galleries. If those teams advance you could continue this sort of approach.
• Put your experts on camera: Have your sports director or sports editor share their insights throughout March Madness. That could include teams that might make into the Dance, bracket suggestions and then analysis after key games.
• Win free advertising: Many news organizations run bracket contests using tools like Second Street. WLEX in Kentucky did too but also created a contest where you could win hundreds of dollars worth of free advertising if you won the bracket.
St. Patrick’s Day
• The history: Explain to readers the history of the day, maybe in a quiz.
• Be fashionable: This story features these pretty wild shamrock sneakers that are for sale. Help your audience dress their best in green by talking with local shops on what they have to offer, as well as advice.
• What to eat: See what green food or great St. Patrick’s Day food is being made in your community on the 17th. Go beyond green beer and corn beef and cabbage and find the most interesting dishes that might be prepared this year.
• Make something cool: This Chicago Parent story helps parents make St. Patrick’s Day shirts. This makes for a great Q&A with a local craft store or expert showing how to DIY.
• Good luck traditions: This from Readers Digest explains good luck traditions which would be a good explainer piece to offer. But it would be even better if you asked your readers to share their good luck traditions.
• Photos beyond drinking and eating: Sure, ask your readers to share what they are drinking and eating but really open it up to be anything and everything they are doing around green for the 17th. Encourage your readers to share off their creativity like a newspaper in Delaware did in this gallery.
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