2020 Digital Summit Week One-On-One Meetings

Meet with 5 of our R&D partners and get a $25 Starbucks or Amazon gift card.

11 progressive R&D partners will be conducting 15-minute meetings over the course of Digital Summit Week.

This is a terrific opportunity to pick five companies that can help you grow digital revenue or assist with your media transformation plans. Simply choose you are willing to participate in the R&D meetings during the registration process and LMA will reach out at the end of July to schedule the meetings. You will then receive a $25 Starbucks or Amazon gift card to attend. Note: One representative per company is eligible for the gift card. Available to the first 50 media executives that register.

How it works: Please read the company descriptions, case studies and testimonials on each of the companies. During the online registration process you will be asked to participate in the R&D meetings. The end of July you will receive information directly from LMA connecting you will the R&D companies you choose.

Note: One representative per company is eligible for the discount. Available to the first 50 media executives that register.

Obituaries. E-Commerce. Display Ads. Classifieds. Helping you grow revenue while reducing expense is what we do best. In 2019, AdPerfect was acquired by Tribute Technology who provides software solutions to 70% of the funeral home market in the U.S. and Canada. What does this mean for you? A free obituary platform – that’s right – no monthly or yearly licensing fees. As well as streamlined efficiencies. Greater revenue. Reduced expense. Stronger relationships.

With regulations on crowd-sizes and the necessity for social distancing, AdPerfect has integrated Facebook Live into every obituary where applicable, so family and friends who are unable to attend the services can still join in the celebration of their loved one’s life.

No other company in North America is able to provide, through seamless software integration, such a close relationship with 70% of funeral homes and do so completely for free. The continent-wide network of local florists and a vast array of memorial merchandise available in the Tribute Store generates significant incremental revenue for local publishers. We’re about your local brand(s), not ours.

“I worked with a lot of vendors. Some of them are vendors, and some of them are partners. AdPerfect has worked as a partner and has done everything to make the transition as easy as possible. I have wonderful comments from publishers that readers loved the platform and the funeral homes have embraced it.” – Kayla Castille, SVP Digital, CNHI

 

White Label Digital Marketing for Media Partners – let our industry-leading retention rates and hands-on coaching team coaching fuel your revenue growth!

Contact information: Shannon Kinney, Founder & Client Success Officer

shannon@nulldreamlocal.com, or book an appointment here: calendly.com/shannonkinney

Dream Local Digital is a digital marketing agency that has helped thousands of businesses across North America by introducing them to digital marketing — setting up a digital presence; managing social media platforms and creating media content creation; planning and executing digital advertising; constructing and executing SEO strategies; and building websites for businesses large and small. Our expert team has helped nearly 49,000 SMBs and thousands of media executives, through webinars, workshops, in-person events, and ongoing relationships, embrace the age of digital marketing and drive results for themselves and their clients.

Founded in 2009 by digital media thought leader Shannon Kinney, the company has grown into a diverse, passionate team driven to find creative ways to leverage digital solutions for businesses. Clients who need search engine optimization for their websites, blogs, email marketing, and reputation management rely on Dream Local Digital for its broad expertise in digital marketing.

We work directly with small and medium-sized businesses in Maine and throughout the United States. Through our Media Partner Program, we work with television, newspaper, radio, directory, and other media companies as well as agencies to provide white-labeled online marketing solutions for their clients. We have monthly service plans tailored to effectively and affordably market your business online. A comprehensive digital strategy and execution is more important now than ever. Dream Local supports its partners to drive transformation and growth and serve their clients with high quality solutions that drive results.

What sets us apart?

With Dream Local Digital, you get access to an experienced marketing team that has a deep knowledge of best practices in every industry you serve. We have extensive experience in media, and are prepared to support you with your go-to-market strategy, training and coaching of your sales team on an ongoing basis, and ongoing management as we work each month as an extension of your team to grow your revenue while making sustainable margins.

As one partner put it:

“We wanted a partner, not a vendor, that would grow with us and understand and embraced our market strategy and strong emphasis on customer service. The team at Dream Local Digital has risen to that challenge, and they continue to refine and improve the value we are bringing to our customers” – Marc Jenkins, former Digital Director of the Florida Times Union

For your clients, our industry leading retention rates tell the story. We get to know your client’s business and brand voice, listen to their needs and provide real-world examples to create a successful plan to grow their business and meet marketing goals. Our proposal and work will be unique to your client. We never present “canned” or “off-the-shelf” proposals or campaigns. No matter what your client’s goals are we can help them reach them through individualized training, go-to-market strategy development, and ongoing management options. We have the lowest churn rate in the industry and help every partner set their team up for success and digital revenue growth.When you work with us, you’ll see our #HoneyBadger culture first-hand. Our team is tenacious, smart, and does whatever it takes to help clients and partners reach their goals.

Special Offer Exclusively for LMA Members

Sign up for a One-on-One with Dream Local founder Shannon Kinney to talk about how you can put your media company on the digital map and receive a free Go To Market strategy that will help you set your sales team up for success with selling digital marketing services. All registrants will also be invited to attend a free online lead generation webinar. Book your appointment through the Digital Revenue Summit registration, or directly here.

Proven Results

“In just three months, Dream Local Digital helped the Temple Theatre Essay Contest reach 275,996 people, driving 15,656 Clicks on Ads. These metrics are certainly impressive, but the most significant exposure came from our PR efforts, where we garnered 95,102 Backlinks to the essay contest landing page. This earned media exposure helped to capture the imagination of anyone that’s ever wanted to work in the movie business.”

“Dream Local performed a full audit of the Precision Glass website and formulated a plan to improve its search engine rankings for five different keyword phrases. All website SEO recommendations were implemented and relevant articles were generated and placed on other websites linking back to the Precision Glass site. The website now ranks number one in Google Search results for 49 common search queries. For eight of the keyword phrases monitored, we were able to increase the website’s standing by more than 50 spots, making it far more visible to local customers than it ever had been.”

See more case studies here: https://dreamlocal.com/case-studies/

Visit our website: DreamLocal.com  or find us on Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube. Find Shannon on LinkedIn here and Twitter.

Brands need to reach people in your community, and you are their trusted source. 

EmpowerLocal is aggregating today’s most trusted and influential local publications into an efficient marketplace for top brands to purchase targeted advertising and sponsored content anywhere in the U.S.

By organizing today’s fragmented media landscape into an efficient buying experience for advertisers, we’re creating quality revenue opportunities for local publishers who want to earn more doing what they love.

Our Mission

“We worked with EmpowerLocal on a 6 week focused campaign across all our digital platforms. Working with EmpowerLocal was a great experience – they were clear about their goals, expectations and where they could be flexible vs not. They leaned heavily on our insight about what platforms would work, what creative would resonate with our audience – and how to approach the media buy. Their team was supportive throughout the whole process, receptive to feedback and a great go-between for us and the client. We’re hopeful to continue the partnership with EmpowerLocal and help redefine advertising metrics and impact with campaigns that authentically connect with local audiences.”
– Anna Zusman, Strategy Director at Willamette Week

geoedge

GeoEdge is the premier provider of ad security and verification for the digital advertising ecosystems. The company ensures high ad quality and verifies that sites and apps offer a clean, safe and engaging user experience. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage and operational and performance issues.‎

Innocode, based in Oslo, Norway and Palo Alto, California, makes hyperlocal content scalable and profitable. We enable local media companies to regain lost positions as community information hubs by leveraging social media and other local information sources, all personalized for the individual user. Established in 2010, clients include Norway’s three largest newspaper publishers and a growing number of large and small North American local media companies.

“We have been working with the Innocode team for the past year on a new strategic initiative and we have found them to be wonderful partners.  The team rises to our challenges, is agile in responding to new information, and is very collaborative in developing solutions that both meet our strategic needs and continue to advance the Innocode platform.” – Pamela Laycock, Senior Vice President Transformation & Strategy, Torstar Corporation. Learn more about this project here.

“Big props to Innocode for accommodating on a ridiculous schedule” – Mike Orren, Chief Product Officer, The Dallas Morning News. Learn more about this project here.

“They did a lot of training and helped us with best practices. We now have a number of clients using ShopLocal on a regular basis.” – Jeanne Straus, CEO, Straus News. Learn more about this project here.

 

LMT introduces Innocode as a new LMA R&D member

iPublish Media is the industry leader in self-serve Do-It-Yourself advertising. We work with hundreds of media companies from major metros to community publishers to broadcasters. The iPublish platform creates new accounts, drives revenue while greatly lowering operational costs. Designed from its inception as a self-serve advertising platform, AdPortal is easy to use and provides the performance and versatility to create and sell any print, digital or social advertising campaign for real estate agents to SMBs to private party advertisers. Coupled with a commitment to excellence, iPublish provides first class support and enterprise integration that delivers unprecedented operational automation. This results in the lowest cost of sales and the highest profitability of any order input system available today. Forward thinking media companies choose iPublish as a strategic component of a holistic approach to a multitier advertising sales strategy.

“We spent several months looking at multiple advertising self-serve platforms for classified and retail including iPublish. I really like the user experience the platform offers and the ability to integrate all of our markets on one platform. iPublish also can integrate several digital advertising solutions into the platform. The teams willingness to be creative in figuring out solutions including becoming the first vendor our back end billing system will work with. We are currently in the onboarding process for the obits category and hope to expand going into 2021.” Jason Hegna, IL Director of Revenue, Shaw Media Group

“The support team at iPublish Media Solutions LLC is helping us adapt our self-service solutions with new, innovative packages and the customer service is QUICK and OUTSTANDING!! (via LinkedIn) Dennis Sheely,

Classified Advertising & Research Director, The Press Democrat

“We were asking, how do we do something for the families, and give them  a chance to say something to their kids. We quickly realized that with the number of high schools, if it took off we would be overrun with building small ads for hundreds of high school kids. Without being in the office, we could not even ask people to mail us copy and a check. That’s when we contacted iPublish. We wanted [iPublish] to give us something quick and easy where parents could just pick a template, write a message, get a proof and they were done. We told them they would have to build it out in record time to have it out by the end of June. They had it up within a week.”  Shawn Palmer, Chief Revenue Officer The Day.

New & Updated for 2020: Find out the latest trends and advancements in self-service/ad automation from iPublish. We’ve recently upgraded our AdPortal for Public & Legal Notices including automated affidavits; over 33 mastheads are signed up so far! Our AdPortal Real Estate product has taken a huge leap forward in User Experience and Workflow for print/digital/social, with both broker & agent strategies for success. And find out why Facebook obituaries are yielding amazing results for families and funeral directors (and your bottom line) with this modern advancement to this classic category.

AdPortal Real Estate

AdPortal Targeted Obits on Facebook 2020

Classifieds Plus Collateral

iPM AdPortal Public Notices Summer 2020

iPM ipublish suite 2019 web-email

How do you know we are the leading end-to-end media sales solution? We invented the idea.

Lineup Systems caters to many of the biggest, most iconic and innovative media organizations in the world. Our first-of-its-kind media sales solution, Adpoint, is credited with transforming media companies by helping to increase revenue, improve productivity and reduce costs.

Adpoint combines order management with a media-focused CRM, finance and analytics suite. No more “swivel chair syndrome” – instead, manage your ad sales from lead to billing from one easy-to-use, customizable solution.

Our customers in North America include top media groups such as Gannett, The New York Times, Bonnier Corp, Metro Media, Torstar, Metroland, Block Communications, Hearst Magazines, Mansueto Ventures and many more.

During our 1:1 meeting with you, we can:

  • Share how digital and multimedia publishers are using Adpoint to manage their businesses
  • Discuss how Lineup’s team ensures publishers benefit from one another’s innovative developments
  • Present an ROI model to help you evaluate your system choices
  • And, if you choose, run through your unique use cases to show you Adpoint in action (request a specific use case by contacting us here)

We can’t wait to meet you. Until then, read case studies and watch a short demo at lineup.com.

“The partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a real game-changer for Gannett.”

-Rick Baker, VP Technology at Gannett

Resources You Might Like 

8 Things Every Publisher Must Do to Make Ad Buying Easier

5 Signs You Need a Self-Service Ad Portal

Can it Be Automated? Evaluate Your To-Dos with This Checklist

Our History

As an organization, we empower media companies with the systems and tools they need to sell more and increase efficiency across the board. And we understand how to do this because Lineup was started by a team that needed exactly that. In the early 2000s, our founder and CEO Michael Mendoza was the global IT director of Metro International, the same innovative media conglomerate that shook the world up with the concept of the ‘free newspaper’. Wholly dependent on advertising revenue, Metro struggled to find a system that would help Metro’s sales teams proactively generate more sales. Determined to move beyond clunky technology and expensive infrastructure, Michael and his Metro team decided they’d build their own proprietary software solution. That solution was Adpoint. Adpoint was so transformative for Metro that Michael launched it to the global media market under newly created Lineup Systems in 2009.

Digital publishers profit from working with OpsCo in three areas: Ad Tech — OpsCo sells and supports Google Ad Manager 360 and provides cost-effective trafficking services; Yield Ops — We provide revenue-enhancing programmatic and yield-management services; Data Ops — Our straightforward approach to managing DMP, marketing and performance data brings clear insights to publishers and advertisers.

Reveal Mobile helps media companies build new advertising revenue streams, serves as your local merchant’s experts on foot traffic, and provides affordable deterministic attribution reports. Reveal Mobile is a leader in location-based analytics, audiences, and attribution. Creator of VISIT Local, VISIT Match and VISIT Data, the company’s products help media companies and their sales teams understand and reach the right audiences. Reveal Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC.

  • You can learn more about our media company solutions.
  • Try a free, limited version of our VISIT Local product. It provides foot traffic trends to retail locations across the U.S.

Read the case study showing how KDRV built out a last-minute TV campaign for a metro mall to drive store visits on Black Friday.

SmartNews is a free news discovery app. Every day we help millions of users discover content they love from sources they might not otherwise find. We do this by leveraging technology to make quality information accessible to all:

We are a machine learning company.

News should be impartial, trending and trustworthy. Our algorithms evaluate millions of articles, social signals and human interactions to deliver the top stories that matter most, right now.

We believe in content.

News should be sustainable. We support quality journalism and provide publishers with new audiences and revenue streams.

As our VP of Content, Rich Jaraslovsky, noted in Nieman Lab, “If the publisher ecosystem is healthy, then SmartNews is healthy.”

“SmartNews has exhibited some of the most steady and reliable growth we’ve seen in the news aggregator space. We’ve also noticed the platform’s referrals are loyal—on average, one in four SmartNews users is a returning visitor to sites across the Parse.ly network.” – Parse.ly’s Senior Market Analyst, Kelsey Arendt

“We saw an immediate increase in traffic across all our brands after coming on as a hosted partner. Some of our sites have more than doubled their reach on SmartNews. Our breaking-news coverage and original journalism in the music and entertainment space have been a great fit.” – Jack Reidy, Director of Business Development at Billboard

Social News Desk

Social News Desk makes it easy for everyone in your newsroom to get the most out of social with leading-edge tools built just for them. SND’s publishing, discovery and analytics tools give you an advantage over the competition. Powerful solutions like SND On Air and SND RevStream make it simple to display and monetize social.