Two dozen tracks are being planned for the 2018 Key Executives Mega-Conference being held Feb. 26-28 in San Diego, Calif.
Tracks for the breakout sessions will include:
• Track One: Building Value in Our Core Brands Now (Best practices in vertical, programmatic, audience and revenue growth, plus user experiences.)
• Track Two: Transformation – Creating New Opportunities from Disruption (Optimizing your use of data, third-party platforms and tools, CRM and more.)
• Track Three: Diversification and Entrepreneurship (Exploring new revenue streams in print, digital, events, e-commerce … and more.)
• Track Four: Case Studies on the Solutions Stage from our Technology Partners
Those who register before Nov. 17 get the best prices. On Nov. 17, conference fees will increase $100 per person. Discounts exist for newspapers and newspaper corporate offices that send multiple attendees. Learn more about Team Discounts.
This year’s conference will include Southern Newspaper Publishers Association, Inland Press Association, Local Media Association, News Media Alliance and the California News Publishers Association. Those organizations make up an estimated combined membership of more than 5,000 publishers.
In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities. A sizable trade show is associated with the conference.
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