Here are things to know about the Local Media Association in February:
1. Our first Signature Webinar Series: On Feb. 14, we’ll host our first Signature Webinar Series featuring Dallas Morning News CEO Jim Moroney and Spirited Media CEO Jim Brady. The topic: Consumer revenue strategies. Both companies are putting major muscle into their programs — though in very different ways. Register to learn about their programs and approaches.
2. Digital Revenue Summit: We are finalizing the program for the May 1-2 event at the Westin O’Hare Chicago where winners from our Digital Innovation Awards will present, plus a host of other speakers.
3. Our first Innovation Mission for 2018: We’re hitting Raleigh, N.C. and Atlanta for our first Innovation Mission of the year with stops at Cox Media, WRAL and more. You can follow along at the hashtag #LMAIM
GNI Subscriptions Lab
81% increase in digital subscriptions: The Southeast Missourian makes strides through GNI Subscriptions Lab
Local Media Today
The Branded Content Project
WRAL rebuilds brands to grow revenue and advertisers