3 ways media companies can monetize through Google My Business

During last week week’s Innovation Mission, attendees learned how Google is suggesting media companies drive revenue through their tools.

One tool Google talked about during the several-hour meeting was Google My Business.

Today, businesses have their listing appear when people are searching for a business on Google Search and Google Maps. Google says the Google My Business platform makes it easy to create and update the listings.

Google said more than 30 percent of all mobile searches are related to location and every month Google delivers hundreds of millions of calls and billions of direction requests for businesses all over the world.

Google My Business is evolving from a lead-gen only product to a lead-gen and engagement product with features like Local Posts and Messaging, executives said during the meeting.

Google laid out three ways media companies can monetize Google My Business:

  • Listing/ Presence Management Package

Position yourself as the means to which your customers are able to manage their presence across the internet, and that you’re able to offer ability to manage across Google surface (Google Search, Google Maps, etc.)

  • As part of an Ads package

Able to create ads for end partner, and add value within “Ads package” by adding Google presence as well.

  • Upsell to Ads

To capture customers not ready yet to pay for ads: through utilizing listing management as a “starter package” you can upsell either within this package or upsell to an “ads package” later down the funnel.