This week is all about subscriptions, subscriptions, subscriptions.
The Local Media Association’s New York Innovation Mission focused on digital subscriptions and consumer revenue kicks off on Monday in the Big Apple.
We’ll be showcasing takeaways from each of the visits throughout the week, but before that, here are five things we’re excited about this week:
The Wall Street Journal “propensity modeling”
The Journal has been a leader and industry pioneer in digital subscriptions for years and on this visit we’ll learn how they continue to innovate, including introducing “propensity modeling” to pinpoint likely customers. We’ll also learn about their acquisition strategies for growing potential subscribers at both the top and middle of the conversion funnel. Read our profile on their digital subscription efforts.
Will an ad-free product work?
Attendees will visit with former Chartbeat founder Tony Haile who is building a new media experience that gives consumers paid access to an ad-free version of a wide network of publishers through his company Scroll. The model provides a revenue share with participating media. Big media companies like Gannett, Slate, Business Insider and others are testing Scroll. Read our profile on Scroll.
What’s happening with Facebook’s Accelerator?
The Local News Subscriptions Accelerator is being conducted with 14 local media companies. And the results are eye-popping. We’ll see those results and find out what is happening with subscription offers within Instant Articles and a Membership Accelerator. Read our profile on Facebook’s subscription work.
A financial niche in subscriptions?
The Street is investing heavily in a consumer revenue model, with a variety of stock-trading subscriptions and newsletters focused on financial services. Attendees will learn how to build subscription models in specific content verticals.
Membership models that are working
The Membership Puzzle Project at NYU will provide attendees with a look at models being deployed by media companies. This will be a great toolkit for those who want to learn about best practices for launching and scaling.
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