The Local Media Association is starting a Chief Content Club, an exclusive networking group for those leading audience and development and digital content at their media companies.
The group will meet every month via video conference and experts from the industry will be brought into the meetings to share critical insights and learnings.
Here are five things to know about the Club:
Big name companies are signing up: A handful of media companies have already signed up including Morris, Tribune Media, GateHouse Media, Swift Communications, Rust Communications, WRAL and Big Fish.
It all kicks off in August: The first video conference call will be in late August. There will likely be two groups. One for small to medium companies and another for large companies and those in corporate roles.
We’ll hit big topics: We’ll address the biggest pain points in newsrooms today. Some of the topics those who have already signed up for the club most want to hit include: Newsroom structure and roles needed today, audience acquisition, social media distribution, best digital tools, utilizing data to drive content decisions and monetizing content. The groups will drive the topics.
There’s a similar club on the revenue side: The Chief Digital Club, which has been running since January, is handling more monetization topics. Many of those in that club have shared that an audience development club was needed to help those at their media company.
R&D community may be interested: There has been interest from the R&D community in the Chief Content Club and they’re invited to apply. We envision a separate track for R&D members focused around content trends and distribution and awareness on newsroom challenges and opportunities.
The mission: to empower local media companies to identify their “key customer franchises”