R&D Spotlight: AdPerfect


R&D Profiles provides an opportunity to feature the work of companies and help the industry understand services that are available to them from the R&D community.

AdPerfect

What services does your company provide?

Obituaries. E-Commerce. Display Ads. Classifieds. Helping you grow revenue while reducing expense is what we do best.

In 2019, AdPerfect was acquired by Tribute Technology who provides software solutions to 70% of the funeral home market in the U.S. and Canada.

What does this mean for you?

  • Streamlined efficiencies.
  • Greater revenue.
  • Reduced expense.
  • Stronger relationships.

Is your company offering any new products or services since COVID-19? Please describe.

With regulations on crowd-sizes and the necessity for social distancing, AdPerfect has integrated Facebook Live into every obituary where applicable, so family and friends who are unable to attend the services can still join in the celebration of their loved one’s life.

What makes your company unique?

No other company in North America is able to provide, through seamless software integration, such a close relationship with 70% of funeral homes. The continent-wide network of local florists and vast array of memorial merchandise available in the Tribute Store generates significant incremental revenue for local publishers. We’re about your local brand(s), not ours.

“I worked with a lot of vendors. Some of them are vendors, and some of them are partners. AdPerfect has worked as a partner and has done everything to make the transition as easy as possible. I have wonderful comments from publishers that readers loved the platform and the funeral homes have embraced it.” – Kayla Castille, SVP Digital, CNHI

 

Contact:

Matthew Ipsan
matthew.ipsan@nulladperfect.com
Business Development