Five reasons you should attend Media Transformation

1. Early Registration Bonuses

LMA’s premier conference of the year is set for August 15-17 at the Hyatt McCormick Place in Chicago and early bird pricing is available through July 21.

Additional bonuses for early registration are going fast but a few of each still remain. Register and you may be eligible for three different offers: a free ticket to the Borrell/Second Street Night at the Cubs Game (vs. Cincinnati Reds on Wednesday night), a free copy of Clay Christensen’s book Competing Against Luck, and $150 registration discount for those who sign up for R&D ‘speed dating’ meetings. Each offer is limited and is subject to first come, first served rules.

2. An Important Industry Discussion

Dr. Paul Wang, associate professor, Medill IMC Program and Northwestern University, will keynote with an interactive discussion revolving around the book Competing Against Luck by Clay Christensen and co-authors Taddy Hall, Karen Dollow and David S. Duncan.

3. Strategic Workshops

Media Transformation 2017 will showcase a two-track workshop afternoon on Wednesday. Attendees will choose to attend either the 3-hour Blowing up the Sales Model workshop or two 90-minute workshops on the topics of Developing a Comprehensive Video Strategy AND Setting Up Innovation Teams or Centers. All of the workshops are crafted to deliver actionable intelligence on their respective topics and provide working plans for attendees to take home.

4. Executive Level Facebook Workshop

Designed for senior-level media executives, the conference will also feature a hands on 2-hour session with Facebook’s Head of News Partnership/U.S. Jason White. Many might recall White from his keynote at LMA’s 2016 Innovation Conference. This year, he’ll outline the current opportunities for publishers to monetize content on Facebook. He’ll also provide updates on The Facebook Journalism Project.

White’s presentation will be customized for the LMA audience and there will be plenty of time for Q&A.

5. The Whole Enchilada

This conference has it all including numerous other general sessions will tackle important topics like:

Facebook: Best Content Strategies

  • Emerging technologies
  • Transformation plans to watch
  • Innovation Mission takeaways
  • R&D Showcase

Register here today. Early bird discount through July 21.