In this episode of the Best of Branded Content – Lightning Rounds, Jared Merves, founder of Wundervue, shares 4 tips for selling branded content. Learn why we sell audience not content, how to look for new “buckets” of budget, and creating a unique value proposition.
Hear great advice on positioning and selling branded content from Jared in this short lightning round video.
Branded Content Project, Local News Resource Center at LMA extended with Facebook Journalism Project funding
How to sell branded content: Peter Lamb’s tour through Happy Meals, TLC and making riches from niches