In this episode of the Best of Branded Content – Lightning Rounds, Nannette Fevola, senior director of national sales marketing/client solutions for Newsday Media Group, shares the top tips for selling branded content. Newsday is a member of our Beta group for the Branded Content Project and an award winner for best branded content for this year’s LMA Digital Innovation Awards.
Discover successful sales strategies from Nannette in this short lightning round video.
Branded Content Project, Local News Resource Center at LMA extended with Facebook Journalism Project funding
How to sell branded content: Peter Lamb’s tour through Happy Meals, TLC and making riches from niches