Brightcove: Media companies need video partner who can thwart ad blockers

Challenge: While video consumption is increasing, much of it is on the duopoly of Google and Facebook and monetizing it can be complicated.

Solution: During the Local Media Association’s Innovation Mission visit to Brightcove, the company shared that it’s important to ensure that your video distribution partner can thwart ad blockers using server-side ad insertion and have flexible options that allow for creating, editing and displaying video. An opportunity for media organizations to look into are video templates and modules for festivals that companies can use for their event coverage.

Bob Woodward, Vice President, Business Development & Strategic Planning