Accelerate Local | Local Media Association

Accelerate Local

News and information about Accelerate Local, LMA’s initiative to reinvent business models for news.

Revenue Lab offers ways for every news company to learn from The Texas Tribune

Authenticity, believability, and credibility are keys to Butter.ATL, an unconventional new local media brand capturing the culture of Atlanta

8 best practices for using social ads to distribute branded content

8 branded content creative best practices for social media

Milwaukee project News414 has the promise of informing — and engaging — underserved communities

Accelerate Local report: Collaborative journalism across the local media ecosystem

How Subtext creates 1-to-1 relationships between reporters, audiences

Beautiful branding and a birthday party build revenue for ABC’s Localish

Educating through events: McClatchy’s Creative Lab grows revenue by increasing understanding

Job opening: Chief Innovation Officer, Local Media Association

How local news consumers view membership: 3 takeaways from The TV Membership Project focus groups

The Branded Content Project Beta Profiles

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