GNI Subscriptions Lab | Local Media Association

GNI Subscriptions Lab

Latest news from the Google News Initiative Subscriptions Lab, a partnership with LMA and FTI Consulting.

81% increase in digital subscriptions: The Southeast Missourian makes strides through GNI Subscriptions Lab

What Hearst is testing and learning through the GNI Subscriptions Lab: Signup walls, incognito browsing soft gate, content recirculation

6 emerging themes from the Philadelphia Innovation Mission by Mariah Craddick, product manager for audience at McClatchy

Consumer revenue and digital transformation: Philadelphia Innovation Mission attendees share biggest lessons

Jason Murray from Syracuse.com: 5 takeaways from Philadelphia Innovation Mission on consumer revenue, digital transformation

Highlights, tweets and tidbits from the Philadelphia Innovation Mission

Big results with a simple initiative: The Buffalo News tripled newsletter subscribers with pop-up modal

The data-driven newsroom: Using metrics tools to grow readership and subscriptions revenue

These are some of the biggest lessons learned from publishers taking part in the GNI Subscriptions Lab

Key Elevate! takeaways from LMA, LMC teams

GNI Subs Lab: 3 case studies from local publishers hyper-focused on digital subscription growth

Digital Subscriptions Playbook: Accelerating digital transformation through GNI Subscriptions Lab

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