Empowering Your Company’s Business
Transformation and Digital Growth
LMA’s consulting practice empowers local media executives with their business transformation strategies and action plans. Led by Chief Innovation Officer Jed Williams, who has extensive consulting and advisory experience, LMA offers expertise in many subject areas and will deliver tangible value to your organization in a variety of ways:
Make Your Company Events More Dynamic and Engaging
Let LMA facilitate your company’s strategic planning meeting. Whether an executive offsite meeting, a sales summit, or a partner/customer conference, LMA will help you develop and deliver a high-impact program (including presenting at and moderating your event). Your employees will return home buzzing with ideas and inspired to execute!
Strategic Planning – Building Your Company’s Roadmap for Success
What are the big bets that local media companies should be making to drive growth? What are the new revenue pillars that your organization should be building? We draw from a deep knowledge of the entire local media industry to share actionable research, case studies and benchmarking data to help you formulate your company’s roadmap.
We can also provide in-depth analysis, forecasting, vendor and competitor benchmarking, case studies, and suggested go-to-market strategies in specific areas of expertise, including:
- Digital sales: sales structure, compensation, effective prospecting & lead generation
- Video: Production, management, distribution, monetization; OTT video; AR/VR
- Native advertising & sponsored content
- Platform strategies: Facebook, Google, Snapchat, Apple News
- Digital advertising/marketing macro trends and emerging opportunities
Digital Agency: Sustainability & Success
LMA has robust experience in this area and can help you design or retool your digital agency for long-term success. We provide a multi-dimensional framework for building profitable digital agencies, backed by dozens of industry case studies and extensive benchmarking data. Our actionable recommendations and custom strategic planning will give you a blueprint to flourish.
Are you looking to create a culture of innovation at your company? LMA has led 10 Innovation Missions in which we have met with many of the most disruptive global media and technology companies, including Facebook, Google, YouTube, Twitter, LinkedIn, Pinterest, and many more. Over that time, LMA has compiled extensive learnings and best practices for cultural transformation that can be applied to your business. LMA will help you on define and sharpen your unique culture. Areas of focus include: building cross-functional innovation teams within your company; developing clear core values and guiding principles that foster stronger alignment; revamping your interviewing process to ensure that “the right people are on the bus.”
Jed is the Chief Innovation Officer at the Local Media Association, where he leads industry-wide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, digital media boot camps, and LMA’s consulting practice focused on disruptive innovation.
Previously, Jed was Vice President of Strategic Consulting at BIA/Kelsey, where he managed the company’s consulting division. He has led strategic consulting projects for AT&T, Constant Contact, Google, Time-Warner Cable, and Yahoo!. He also advised local media companies such as GateHouse Media, Advance Digital, CNHI, Raycom, and Valpak.
Jed has also held leadership roles at two growth-stage technology companies, most recently as Vice President of Business Development and Strategy at Vendasta, where he managed partnerships with leading media companies and drove the company’s go-to-market strategy.
His insights have been cited by The New York Times, The Wall Street Journal, USA Today, Bloomberg, FOX Business, and the BBC, among others. He is a frequent speaker at industry conferences and corporate meetings. He has written extensively on creative destruction and disruptive media. His work has been published and taught by the Columbia Journalism School and the Yale School of Management.