The need for local news and information about the coronavirus crisis and its effects on our changing world has never been greater, and the challenges facing local newsrooms are at an unprecedented high. As advertising and events revenue plummet at local media organizations all over the country, the ability to inform your communities is at risk.
LMA is responding to these urgent circumstances with an initiative geared to inspire donations that fund the work of journalists and news operations in your communities.
LMA has launched the COVID-19 Local News Fund — democratizing tax-deductible donations to local news organizations through our 501(c)(3) foundation. This program is available for independent and family-owned media companies only.
Watch the informational webinar on how your local media company can setup a COVID-19 Local News Fund right away. The webinar provides more information on the fund, including:
- The vision, mission and goals of the fund
- LMA’s role in assisting you with seamless implementation
- Marketing assets and best practices for effective fundraising
- How to get started
With digital ad, events and merchandise revenue strong, Arizona Daily Star’s #ThisIsTucson adds membership model 4 days before COVID-19 hit