2018 National Innovation Mission

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Sunday, May 20
New York City

4:00 PM – 4:30 PM: Welcome, introductions, goals

4:30 PM – 6:00 PM: Opening kickoff session – Molly de Aguiar, Managing Director, News Integrity Initiative, CUNY Graduate School of Journalism (Pending final confirmation)

The News Integrity Initiative at the CUNY Graduate School of Journalism is a $14 million fund supporting efforts to connect journalists, technologists, academic institutions, non-profits, and other organizations from around the world to foster informed and engaged communities, combat media manipulation, and support inclusive, constructive, and respectful civic discourse.

Learn more about the exciting work going on here during this opening kickoff with Managing Director Molly de Aguiar.

6:30 PM – 8:00 PM: Dinner

Monday, May 21
New York City

8:30 AM – 10:00 AM: Betaworks (Pending final confirmation)

Betaworks is a start-up platform based in New York that focuses on the intersection of media and technology. Early products included Bitly, Chartbeat and Tweetdeck. Recent success stories are GIPHY, Dots and Poncho. During this visit we’ll get a first-hand look into the world of early-stage startups.

10:30 AM – 12:00 PM: YouTube Space New York (Pending final confirmation)

YouTube Space NY is located in New York City’s Chelsea Market and covers nearly 20,000 square feet. Space NY contains large production stages, cameras, lights, sound gear, electrical and grip equipment.

IM participants will get a tour of this fantastic facility, learn about some great media case studies and produce a YouTube video together.

12:00 PM – 1:00 PM: Lunch

1:30 PM – 4:00 PM:  Facebook news partnership team (Confirmed)

An experiential visit awaits IM participants! In addition to important updates from the Facebook news partnership team, attendees will take part in brainstorming and feedback sessions with product managers and engineers. It’s a rare opportunity to have your ideas heard and vetted at this level. More details to come soon.

4:30 PM – 5:45 PM: Spoken Layer – Networking & Happy Hour (Confirmed)

SpokenLayer’s platform provides a turnkey pipeline for inexpensively creating daily audio content. Their professional voice artists narrate written content for top publishers like Time, Wired, and Slate to provide audio content for podcasts, tracks, radio stations, and in-home experiences on Alexa and Google Home.

Jeremy Mims and team will provide an overview of their products along with some case studies. Happy hour will then take place on their fabulous rooftop.

6:30 PM: Dinner

Tuesday, May 22
New York City/Seattle

Bus ride to Hoboken, New Jersey

8:30 AM – 1:00 PM: Mercer Innovation Hub (Confirmed)

At Mercer, they are charged with reimagining the future work force. This global HR consulting firm works with 28,000 companies and their employees around the world to drive innovation and solutions in all areas relating to human capital.

Conceived as an innovation accelerator, the Mercer Innovation Hub adopts a focused, dedicated, and independent approach to disruptive innovation. The Hub is made up of a diverse group of Mercer colleagues from various businesses and regions, who use the power of their collective creativity, experiences, and skills to develop market-leading solutions. Ideo is one of their key partners in this venture.

This will be a very interactive visit. The Hub has some fascinating tools that will be made available to IM participants. The Mercer team will share some of their research and a group discussion will take place around some required reading. Finally, a two-hour design-thinking exercise will focus on an industry problem. The goal is to walk away with actionable ideas that can be implemented upon our return.

Afternoon: Fly to Seattle

Wednesday, May 23

9:00 AM – 4:00 PM: Full day at Amazon (Confirmed)

One of the biggest disruptors of all time will host the LMA IM for a full, red carpet day. Participants will take part in executive briefings with numerous teams including:

  • AWS (currently working with Graham, Cox, NBC Universal and others)
  • OTT Fire
  • Amazon Studios
  • Lab 126 (Amazon’s R&D arm – they created Echo and Kindle)
  • Alexa team (voice and video team)
  • Vertical team focused on media/entertainment
  • People opps and more

6:00 PM – Dinner

Thursday, May 24

9:00 AM – 11:00 AM: Sinclair Digital (Confirmed)

Sinclair Digital brings content to more than 40 million people, and that number is growing. They are building experiences that make content come alive wherever it’s delivered. They are also creating new technologies that help make media more connected. Participants will learn more about their work during this visit to the nation’s largest broadcasting company.

11:30 AM – 1:30 PM: Microsoft (Invited)

2:00 PM – 3:30 PM: Tegna (Invited)

Tegna’s King 5 in Seattle has been a poster child for innovation for many years. Now the company is launching an Innovation Lab at this location to step up their efforts even further. What a great visit to end the trip with – wow factor alert!!

4:00 PM – 6:30 PM: Debriefing and Sharing of Top Takeaways

Always the favorite part of the trip, we’ll try to make sense of it all. What did we learn? What can we take back and act on immediately as a result of attending this trip? What were the biggest aha moments and what bothered us on this trip? We’ll cover it all. Participants will go home armed with a list of ideas and action plans.

7:00 PM: Dinner





The National Innovation Mission is $4,995 and is limited to only 25 participants, so reserve your spot today! Your registration fee includes five hotel nights, flight between NYC and Seattle and all meals.

A $2,000 deposit is required to hold your spot at this time.

If you’re serious about business transformation, new revenue models, and creating cultures of innovation, then this trip is for you!

Click here to make your reservations

Photo is of the group that attended the Boston Innovation Mission in June 2017.


“Attending Innovation Missions has provided amazing unique networking opportunities I wouldn’t have had anywhere else in my career. On two different Innovation Missions I was able to make lifelong professional and personal connections with a network of influential people that I have contacted over the years.”

— Liz White, EVP & Assistant Publisher Record-Journal