November 12-14, 2018

Join your peers in New York City for the consummate Digital Subscriptions / Consumer Revenue Innovation Mission! This trip is tailor-built for media leaders who are building subscription businesses and diversifying their revenue with consumers. Jump-start your transformation with LMA’s most focused Innovation Mission ever!

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Agenda as of 10/23/18

Monday, November 12 (all times Eastern)

3:00 p.m.: Innovation Mission kickoff

Attendees share their strategic priorities and goals for the trip

4:00-5:30 p.m.: Facebook Local News Partnerships & Subscriptions Accelerator

Facebook has made significant commitments – both financial and technological – to help publishers generate success with digital subscriptions. The Local News Subscriptions Accelerator is conducted with 14 local media companies yielded eye-popping results. Facebook is also testing subscription offers within Instant Articles and a Membership Accelerator.

The IM kicks off with a private meeting with the Facebook Local News Partnerships team. Attendees will visit Facebook’s NY headquarters to learn about the results of these tests and key takeaways they can apply to their own subscription businesses.

5:30-6:30 p.m.: Happy Hour with Facebook Local News Partnerships Team

6:30-8:30 p.m.: Private Dinner with Denise Robbins, SVP Consumer Marketing, GateHouse Media

GateHouse is making a big bet on digital subscriptions as a cornerstone of its future revenue growth. In fact, it’s gone as far as building a dedicated consumer marketing agency. Spearheading the charge is industry leader Denise Robbins, who will lift the hood on the company’s strategy for success across its local newspaper markets.

8:30 p.m.: Return to Hotel

Tuesday, November 13 (all times Eastern)

8:30-10:15 a.m.: Hearst Newspapers – Mark Medici, EVP & CMO; Rob Barrett, President, Digital Media

Hearst sees audience development and digital subscriptions as critical paths to future success. Its strategy for growing consumer revenue across its newspaper group, particularly at the San Francisco Chronicle, is instructive to the entire industry. Marc Medici will share this strategy and lead and in-depth discussion with attendees.

11:00 a.m.-1:00 p.m.: The Wall Street Journal – Jon Buckley, VP Subscriptions & Media

The esteemed WSJ has been a leader and industry pioneer in digital subscriptions for years. In this signature visit, learn how the Journal continues to innovate, including introducing “propensity modeling” to pinpoint likely customers, plus acquisition strategies for growing potential subscribers at both the top and middle of the conversion funnel.

2:00-3:30 p.m.: Chartbeat– Presenters TBD

Chartbeat works with hundreds of publishers to provide essential data on content performance, and a window into their readers. Their leadership team will share trends and best practices across their network in everything from social platform performance to mobile traffic to fostering deeper engagement with audience segments.

3:45-5:00 p.m.: Scroll – Tony Haile, Founder & CEO

Former Chartbeat founder Tony Haile is building a new media experience that gives consumers paid access to an ad-free version of a wide network of publishers, with the revenue shared with participating media. Gannett, Slate, Business Insider and others are testing Scroll. Learn how it works and the new revenue opportunity it could provide local media.

5:30-7:30 p.m.: Happy Hour, Dinner and Networking

Wednesday, November 14 (all times Eastern)

8:30-10:30 a.m.: The Street – Margaret de Luna, President,

The Street is investing heavily in a consumer revenue model, with a variety of stock-trading subscriptions and newsletters focused on financial services. Learn how subscription models can succeed in specific content verticals.

10:30 a.m.-12:00 p.m.: Piano – Michael Silberman, SVP Strategy

Piano empowers media companies to control the full paid content process, from segmenting audiences to driving user registration to retaining subscribers. They do this for a wide range of publishers, including Advance, Digiday, The Economist, and Time. Their SVP Strategy Michael Silberman, a longtime media executive, will share Piano’s proprietary data on how and why users convert to subscribers, and will then lead a guided discussion of best practices with attendees.

12:30-2:00 p.m.: Spirited Media – Jim Brady, CEO

Membership programs are a big part of Spirited Media’s diversified revenue future, with models launching in each of its markets earlier this year. Founder and CEO Jim Brady takes attendees inside the strategy, with an update on how the membership model is working. 

2:00-3:00 p.m.: NYU Membership Puzzle Project – Jay Rosen, Associate Professor and Director, Studio 20

Interested in the many membership models being deployed by media companies, and want to learn about best practices for launching and scaling? The Membership Puzzle Project at NYU has been leading important industry research in this area for two years. Jay Rosen will share the latest findings.

3:00-4:00 p.m.: Innovation Mission wrap-up

Attendees share their key takeaways and action items

Trip Adjourns


“You will be outside your regular peer group, with exposure to people and ideas in an immersive environment that you can’t often find elsewhere. The information shared, relationships developed, and ideas generated will offer opportunities that can be pursued for months. You can’t replicate the experience in the office or at a conference. It’s uniquely valuable.”
Bob Woodward, Vice President, Strategic Planning and Business Development, Woodward Communications

The 2018 New York IM takes place November 12 through November 14, and the cost is $2,695. This includes hotel rooms, all meals, and ground transportation in between visits. Attendees are only responsible for their airfare to and from New York City and transportation to and from the airport. Registrations are taken on a first come, first served basis. The IM is limited to only 15 participants and will sell out quickly.