2018 San Francisco Innovation Mission

Monday, June 18 – Wednesday, June 20


Welcome to the consummate “data and diversification” Innovation Mission! Is your company looking to unlock new audience channels and revenue streams to spark growth? Gain a deeper understanding of diversified business models that can thrive? Learn how to leverage data to power all parts of your organization, from audience development to sales forecasting? Great! This IM is built for you.


On June 18-20, we are headed back to the Bay Area for an immersive set of meetings with progressive and transforming traditional media, compelling “digital native” publishers, emerging audience platforms, and leading data providers. Take advantage of unique access to senior leadership at these companies, plus first-rate networking with your peers. You’ll head home inspired, and with a notebook packed with actionable ideas!

“You will be outside your regular peer group, with exposure to people and ideas in an immersive environment that you can’t often find elsewhere. The information shared, relationships developed, and ideas generated will offer opportunities that can be pursued for months. You can’t replicate the experience in the office or at a conference. It’s uniquely valuable.”
Bob Woodward, Vice President, Strategic Planning and Business Development, Woodward Communications

The 2018 San Francisco IM takes place June 18 through June 20, and the cost is $2,695. This includes hotel rooms, all meals, and ground transportation in between visits. Attendees are only responsible for their airfare to and from SF and transportation to and from the airport. Registrations are taken on a first come, first served basis. The IM is limited to only 15 participants and will sell out quickly.


Confirmed Visits

San Francisco Chronicle / Hearst

From custom digital agencies to lucrative content verticals, voice assistant experiments with Amazon and Google to full sales transformation, the venerable SF Chronicle is a company on the move! In this signature visit, VP of Digital Sales Ginger Neal and other members of the senior leadership team will go deep on the Chronicle’s full transformation plan – audience, revenue, talent and culture. This is a meeting that’s sure to resonate with media leaders!

Advance Digital / Alpha Group (Innovation Lab)

The 100+ year-old traditional media company has created a San Francisco-based innovation hub, Alpha Group, to operate independently with the charter to build and test new products. David Cohn (founding editor of Circa) is charged with leading the Alpha Group. In this in-depth meeting, he will share his learnings and best practices for building a successful innovation lab with a legacy media enterprise. 


This “digital-native” publisher has raised $105 million to build a personalized finance website and set of digital experiences that help consumers make financial decisions by comparing products. The site positions itself as “tailored advice, content, and tools to ensure you’re getting more from your money.” NerdWallet also has a compelling business model that includes sponsored products, ecommerce, and content license. IM attendees will get an inside look at NerdWallet’s unique model from their Head of Content, Maggie Leung (formerly CNN, The Wall Street Journal, and The Washington Post).


Performance management and sales forecasting – they are two of the most challenging parts of any media company. Anaplan creates better ways to do both through a data and intelligence platform that enables more informed decision making. Learn how “connected planning” can help your media company confidently build more accurate sales forecasts and compensation plans, and achieve more efficient workforce management.


Born out of the Matter accelerator, Nuzzel was originally created as a news monitoring service for media professionals. It has since expanded into a full set of brand intelligence and research tools for sales teams, marketers, investors, business owners and more. Nuzzel’s founder will share how numerous industries are utilizing brand intelligence to make more informed decisions, and what this means for local media companies looking to forge deeper audience connections.

Pending Visits

Bloomberg (SF Bureau)

Click here to register for the San Francisco Innovation Mission!

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