Presented by Local Media Association and NAB PILOT
8:30 – 9:00 am: Registration, Coffee and Light Breakfast
9:00 – 9:30 am: Keynote – TBD
9:30 – 10:00 am: Challenges in Local Content Discoverability – Steve Goldstein, CEO Amplifi Media Podcasts and smart speakers open up new avenues for radio and TV broadcasters to connect with audiences on new platforms with fresh on-demand content. But the competitive framework is completely different, with over 550,000 podcasts, big streaming services like Pandora and Spotify and 100,000 radio stations just a voice command away on apps and smart speakers. What can broadcasters do to stay relevant and be discovered? What content is most effective? It’s early days on these evolving platforms, but things are rapidly developing. This session will provide some vision along with audience and monetization strategy and guidance.
10:00 – 10:15 am: Networking Break
10:15 – 10:25 am: Sponsor presentation
10:25 – 11:30 am: Local Media Case Studies. A hands-on session from industry leaders outlining their product and monetization strategies, and what they have learned along the way.
- Hubbard Radio – Jeremy Sinon, VP Digital Strategy
- E.W. Scripps – David Francois, Senior Director of Product
- Washington Post – Jessica Stahl, Director of Audio
11:30 am – 12:00 pm: iHeartRadio – Steve Radley, EVP of Product Innovation
iHeartRadio is finding new ways to connect fans of audio to the content they love.
12:00 – 12:50 pm: Lunch
12:50 – 1:00 pm: Sponsor presentation
1:00 – 1:30 pm: Voice in the Automobile – TBD
1:30 – 2:00 pm: Promotion Best Practices, Frank Mungeam, VP Digital Audience, TEGNA
2:00 – 2:10 pm: Sponsor Presentation
2:10 – 2:40 pm: National Public Radio – Tamar Charney, Managing Editor, NPR ONE and Joe Sucherman, VP, New Platform Partnerships
2:40 – 3:00 pm: Wrap-Up Interactive Exercise to Help You Examine Your Strategy
Moderated by John Clark, Executive Director, PILOT, National Association of Broadcasters and Nancy Lane, President, Local Media AssociationRegister