December 11, 2018 | NAB Headquarters, Washington D.C.
8:30 – 9:00 am: Registration, Coffee and Light Breakfast
9:00 – 9:30 am: Keynote – Steve Henn, Content Strategy Leader for News on Google Assistant
Henn fell in love with broadcasting as a college-kid working at WESU, his local college-run station. After graduating he worked with the news team at the launch of Soweto Community Radio in South Africa. He covered local politics in local newspapers, was hired to cover business for WAMU and eventually became a national correspondent, first at Marketplace, then Planet Money and NPR. In 2016, Steve left NPR and joined forces with two former Netflix executives. Together, they founded a digital media startup called 60dB. The company was bought by Google in 2017.
9:30 – 10:00 am: Challenges in Local Content Discoverability – Steve Goldstein, CEO Amplifi Media Podcasts and smart speakers open up new avenues for radio and TV broadcasters to connect with audiences on new platforms with fresh on-demand content. But the competitive framework is completely different, with over 550,000 podcasts, big streaming services like Pandora and Spotify and 100,000 radio stations just a voice command away on apps and smart speakers. What can broadcasters do to stay relevant and be discovered? What content is most effective? It’s early days on these evolving platforms, but things are rapidly developing. This session will provide some vision along with audience and monetization strategy and guidance.
10:00 – 10:15 am: Networking Break
10:15 – 11:30 am: Local Media Case Studies. A hands-on session from industry leaders outlining their product and monetization strategies, and what they have learned along the way.
- Hubbard Radio – Jeremy Sinon, VP Digital Strategy
- E.W. Scripps – David Francois, Senior Director of Product
- Washington Post – Jessica Stahl, Director of Audio
11:30 am – 12:00 pm: iHeartRadio – Steve Radley, EVP of Product Innovation
iHeartRadio is finding new ways to connect fans of audio to the content they love. Hear how this company is poised to grow listening whatever their fans may be. From the rise of voice to forecasting the entertainment experience in autonomous vehicles, hear how iHeart is expanding into new platforms.
12:00 – 12:50 pm: Lunch
12:50 – 1:00 pm: Sponsor presentation
1:00 – 1:20pm: Audio by the Numbers. What’s Happening and What it Means for Media – Gordon Borrell, President and CEO, Borrell and Associates
New research on local spending in Voice advertising and the implications for determining reach and audio ad pricing will be discussed by industry expert Gordon Borrell.
1:20 – 2:00 pm: Voice in the Automobile – Jacobs Media, Paul Jacobs, VP and General Manager and Stephanie Bauer-Marshall, Founder/CEO M3 Advisors
Learn about how local media companies are adapting to new technologies in vehicles, including in-car entertainment systems.
2:00 – 2:40 pm: National Public Radio – Tamar Charney, Managing Editor, NPR ONE and Joel Sucherman, VP, New Platform Partnerships
Reimagining Radio in a Smart Speaker World
Hear how a nearly 50-year-old broadcast network continues the digital evolution of public radio.
2:40 – 3:00 pm: Wrap-Up Interactive Exercise to Help You Examine Your Strategy
Moderated by John Clark, Executive Director, PILOT, National Association of Broadcasters and Nancy Lane, President, Local Media AssociationRegister