Media Transformation 2018

A unique program focused on sustainable business models, innovation and media transformation.


LMA Members – $795 (or $645 if you participate in our R&D meetings)
LMA Media Association Partners – $845
Non-members – $895

You can save $150 on your registration. (Learn How)

Rates increase $100 on Aug. 17, 2018

 *There is a $100 fee for cancellations up to Aug. 17, 2018.
After Aug. 18, 2018, refunds are not available for this event.

Are you done with conferences that feature one power point after another? We are too! Media Transformation 2018 features three in-depth workshops to choose from on three of the most important pain points in our industry.

Monday, September 24, 2018

5:00 PM – 8:30 PM: LMA Board Meeting

Tuesday, September 25, 2018

8:00 AM – 10:45 AM: LMA Board Meeting continued

10:30 AM – 5:30 PM: One-on-One Meetings with R&D Partners – Choose 5 and Save $150 – Back by Popular Demand!

This is a terrific opportunity to pick five companies that can help you grow digital revenue or assist with your media transformation plans. Simply choose five or more companies that you want to meet with during the registration process (15-minute meetings). You will then receive a $150 discount to attend. Note: One representative per company is eligible for the discount. Available to the first 50 media executives that register.

How it works: Please read the company descriptions, case studies and testimonials on each of the companies. During the online registration process you will be asked to choose the five (or more) companies you would like to meet with. Once you choose the companies, you will then receive a $150 discount code to use when registering. You will receive your meeting schedule about one month before the conference (you will have the opportunity to provide your availability).

Rules: In the event of a no-show or cancellation, your credit card will be charged back the $150 discount fee. Understand that the R&D partners are paying a sponsorship fee and the $150 discount fee for you to attend these meetings. If you no-show, that puts LMA and the R&D partner in a bad position. Please communicate any changes or cancellations to Lindsey Estes as soon as possible so that she can arrange an alternative time.

12:30 PM – 3:00 PM: Women in Local Media Summit – Includes Lunch – Led by Ginger Neal, VP Digital Sales and Operations, The San Francisco Chronicle and SFGate
Registration is included with your Media Transformation registration. Register to attend the Women in Local Media Summit only for $95.

Join us for this inaugural event that will tackle diversity and gender issues in the media industry in an honest, transparent and proactive way. We invite everyone to join us for this important discussion.

Did you know:

  • Women represent only 17% of the leadership positions at the top 100 local media companies in the world (the U.S. is on par with the average)
  • Men are quoted in the news 3 times as much as women
  • 75% of the quotes on the front page of the newspaper are from men

How do we change this?

We’ll hear from executives that are charged with increasing the diversity of their staff and their news coverage. They’ll share their strategies, challenges and results. We’ll look at the fascinating gender initiative from the New York Times. And, we will allow time for discussion and feedback.

We’ve invited an all-star cast to participate in this pre-conference summit. We expect to announce the faculty very soon.

3:00 PM: Exhibit Hall Opens

5:30 PM – 6:30 PM: Welcome Happy Hour

Join us in the exhibit hall for drinks and appetizers. Meet with some of the industry’s most progressive R&D partners and network with industry peers.

Wednesday, September 26, 2018

8:00 AM – 9:00 AM: One-on-One Meetings with R&D Partners (Continued)

8:00 AM – 9:00 AM: Coffee and Light Breakfast with Exhibitors

9:00 AM – 10:15 AM – Keynote: TEGNA’s Approach to Innovation

Learn about the fascinating work going on at TEGNA and King 5 Seattle during this opening keynote session. TEGNA executives take a very structured approach to innovation. They embrace failure as part of the process and allow ample runway for new ventures to succeed. As a result, they are taking on bold projects and shaking up the way TV stations go to market. Don’t miss this inspiring opening session. Presented by Frank Mungeam, Vice President, Digital Audience Engagement

10:15 AM – 10:45 AM: Coffee Break with Exhibitors

10:45 AM – 3:45 PM: Choose from Three Workshops (lunch is on your own from 12:15 – 1:15 – there are lots of restaurants within easy walking distance of the hotel):

Are you done with conferences that feature one power point after another? We are too! Media Transformation 2018 features three in-depth workshops to choose from on three of the most important pain points in our industry. These workshops will be very interactive and will include a mix of presentations and small group exercises. Send multiple people from your company to take advantage of all three or send a team to attend the one that resonates with you the most.

  • Sales Leadership: The focus of this workshop is all about transforming sales managers into dynamic market leaders capable of steering modern, fast-growth sales organizations. We have invited some of the most progressive executives that have made bold changes at their company to conduct this workshop. Faculty include Addy Earles, Director of Digital Revenue, Schurz Communications, Jesse McCambridge, Senior Director of Digital Revenue and Sales Strategy, Cox Media Group and more to be announced soon.
  • Consumer Revenue Models & Digital Subscriptions: This workshop will feature an all-star faculty representing the best case studies in North America for both membership models and digital subscriptions. We’ll also get a look at the early results from the Facebook digital subscription accelerator program. Faculty includes David Adkins, Vice President of Technology, The Buffalo News, Inc., Michael Moses, Chief Revenue Officer, The Day and more to be announced soon.
  • Solving Our Human Capital Problems: Join global HR leader Mercer for this fascinating workshop that will include a look into the workforce of the future as well as small-group exercises using design-thinking principles. This is applicable to managers at all levels but especially CEO and C-suite level. (Mercer works with 28,000 companies around the world in areas helping them in many areas including culture transformation, compensation, recruitment/retention, leadership development and more.) Presented by Brian Baker, Partner, Mercer.

3:45 PM – 4:15 PM: Refreshment break with exhibitors

4:15 PM – 5:00 PM: Recap from the three groups

Representatives and faculty members from the three workshops will share their top takeaways.

5:00 PM – 5:15 PM: Election of LMA Officers and Directors

5:30 PM – 6:30 PM: R&D Reception with the LMA Board of Directors

6:30 PM – Dinner on your own – want to meet up with fellow attendees? Sign up for one of our optional dinners (list coming soon).

Thursday, September 27, 2018

8:15 AM – 8:45 AM: Coffee with Exhibitors

8:45 AM – 9:00 AM: Presentation – LMA’s Innovator of the Year

9:00 AM – 10:00 AM: Keynote – Amazon’s Culture of Customer Obsession, Presented by Paul Soligon, Director of Sales, Amazon AWS (Invited)

Amazon’s obsession with the customer is well documented. Their mission is to be the earth’s most customer-centric company. Learn more about their amazing approach to innovation, failure, new products and more in this opening keynote session that is sure to send you home with a different mindset.

10:00 AM – 10:20 AM: Refreshment break

10:20 AM – 11:00 AM: Data Strategies That Drive Revenue – Moderated by Jed Williams, Chief Innovation Officer, Local Media Association

This session will focus on how to build robust first-party databases that drive new revenue streams and diversified business growth.

11:00 AM – 11:45 AM: Audio – The Opportunities & Challenges

There is no doubt that audio is a hot new trend. Podcasts continue to gain in popularity. Voice assistants are delivering daily news briefings. The smart car of the future is now here and searches on mobile devices are rapidly shifting from text to voice. What does this mean for media companies and where should they be investing?

Afternoon: CDC private event with Amazon AWS team

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