Media Transformation 2018
A unique program focused on sustainable business models, innovation and media transformation.
LMA Members – $795 (or $645 if you participate in our R&D meetings)
LMA Media Association Partners – $845
Non-members – $895
You can save $150 on your registration. (Learn How)
Rates increase $100 on Aug. 17, 2018
Are you done with conferences that feature one power point after another? We are too! Media Transformation 2018 features three in-depth workshops to choose from on three of the most important pain points in our industry.
5:00 PM – 8:30 PM: LMA Board Meeting
8:00 AM – 10:45 AM: LMA Board Meeting continued
10:30 AM – 5:30 PM: One-on-One Meetings with R&D Partners – Choose 5 and Save $150 – Back by Popular Demand!
This is a terrific opportunity to pick five companies that can help you grow digital revenue or assist with your media transformation plans. Simply choose five or more companies that you want to meet with during the registration process (15-minute meetings). You will then receive a $150 discount to attend. Note: One representative per company is eligible for the discount. Available to the first 50 media executives that register.
How it works: Please read the company descriptions, case studies and testimonials on each of the companies. During the online registration process you will be asked to choose the five (or more) companies you would like to meet with. Once you choose the companies, you will then receive a $150 discount code to use when registering. You will receive your meeting schedule about one month before the conference (you will have the opportunity to provide your availability).
Rules: In the event of a no-show or cancellation, your credit card will be charged back the $150 discount fee. Understand that the R&D partners are paying a sponsorship fee and the $150 discount fee for you to attend these meetings. If you no-show, that puts LMA and the R&D partner in a bad position. Please communicate any changes or cancellations to Lindsey Estes as soon as possible so that she can arrange an alternative time.
12:30 PM – 3:00 PM: Women in Local Media Summit – Includes Lunch – Led by Ginger Neal, VP Digital Sales and Operations, The San Francisco Chronicle and SFGate
Registration is included with your Media Transformation registration. Register to attend the Women in Local Media Summit only for $95.
Join us for this inaugural event that will tackle diversity and gender issues in the media industry in an honest, transparent and proactive way. We invite everyone to join us for this important discussion.
Did you know:
How do we change this?
We’ll hear from executives that are charged with increasing the diversity of their staff and their news coverage. They’ll share their strategies, challenges and results. We’ll look at the fascinating gender initiative from the New York Times. And, we will allow time for discussion and feedback.
We’ve invited an all-star cast to participate in this pre-conference summit. We expect to announce the faculty very soon.
3:00 PM: Exhibit Hall Opens
5:30 PM – 6:30 PM: Welcome Happy Hour
Join us in the exhibit hall for drinks and appetizers. Meet with some of the industry’s most progressive R&D partners and network with industry peers.
8:00 AM – 9:00 AM: One-on-One Meetings with R&D Partners (Continued)
8:00 AM – 9:00 AM: Coffee and Light Breakfast with Exhibitors
9:00 AM – 10:15 AM – Keynote: TEGNA’s Approach to Innovation
Learn about the fascinating work going on at TEGNA and King 5 Seattle during this opening keynote session. TEGNA executives take a very structured approach to innovation. They embrace failure as part of the process and allow ample runway for new ventures to succeed. As a result, they are taking on bold projects and shaking up the way TV stations go to market. Don’t miss this inspiring opening session. Presented by Frank Mungeam, Vice President, Digital Audience Engagement
10:15 AM – 10:45 AM: Coffee Break with Exhibitors
10:45 AM – 3:45 PM: Choose from Three Workshops (lunch is on your own from 12:15 – 1:15 – there are lots of restaurants within easy walking distance of the hotel):
Are you done with conferences that feature one power point after another? We are too! Media Transformation 2018 features three in-depth workshops to choose from on three of the most important pain points in our industry. These workshops will be very interactive and will include a mix of presentations and small group exercises. Send multiple people from your company to take advantage of all three or send a team to attend the one that resonates with you the most.
3:45 PM – 4:15 PM: Refreshment break with exhibitors
4:15 PM – 5:00 PM: Recap from the three groups
Representatives and faculty members from the three workshops will share their top takeaways.
5:00 PM – 5:15 PM: Election of LMA Officers and Directors
5:30 PM – 6:30 PM: R&D Reception with the LMA Board of Directors
6:30 PM – Dinner on your own – want to meet up with fellow attendees? Sign up for one of our optional dinners (list coming soon).
8:15 AM – 8:45 AM: Coffee with Exhibitors
8:45 AM – 9:00 AM: Presentation – LMA’s Innovator of the Year
9:00 AM – 10:00 AM: Keynote – Amazon’s Culture of Customer Obsession, Presented by Paul Soligon, Director of Sales, Amazon AWS (Invited)
Amazon’s obsession with the customer is well documented. Their mission is to be the earth’s most customer-centric company. Learn more about their amazing approach to innovation, failure, new products and more in this opening keynote session that is sure to send you home with a different mindset.
10:00 AM – 10:20 AM: Refreshment break
10:20 AM – 11:00 AM: Data Strategies That Drive Revenue – Moderated by Jed Williams, Chief Innovation Officer, Local Media Association
This session will focus on how to build robust first-party databases that drive new revenue streams and diversified business growth.
11:00 AM – 11:45 AM: Audio – The Opportunities & Challenges
There is no doubt that audio is a hot new trend. Podcasts continue to gain in popularity. Voice assistants are delivering daily news briefings. The smart car of the future is now here and searches on mobile devices are rapidly shifting from text to voice. What does this mean for media companies and where should they be investing?
Afternoon: CDC private event with Amazon AWS team