Consumer Revenue Innovation Mission

March 23-25, 2020 • New York City

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Growing numbers of local media companies are shifting their strategic focus to consumer revenue. They see it as the foundation of their business transformations, and their big bet on growth. Opportunities in audience-centered business models continue to expand.

The Consumer Revenue Innovation Mission in New York City will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, quickly and sustainably. Here’s what we have planned (all times Eastern):

Monday, March 23, 2020

2:00 p.m. – 6:30 p.m.: Google News Initiative Subscription Lab: Tests, Insights & Key Takeaways

Join us at Google NYC for an opening workshop that will feature some of the best local media digital subscriptions case studies, including the following:

  • Roadmaps, experiments, and lessons learned from the GNI Subscriptions Lab. Ten newspaper partners participated in this first-of-its-kind program, intensely focused on growing digital subscribers. The nine-month program is just coming to a close and there is much to share. Pete Doucette, Managing Director-Business Transformation, FTI Consulting, will be joined by Ben Monnie, Director, Google News Initiative and Jed Williams, Chief Strategy Officer, LMA/Accelerate Local to showcase some of the best work going on from this exciting program, and how other local media companies can take action on the lessons of the Lab.
  • Doucette will share critical benchmarks for subscriptions success. All Innovation Mission participants will receive a custom report in advance of the trip.
  • Two of the standout partners in the Lab are The Post and Courier (Charleston, S.C.) and The Buffalo News. Executives from both will share how they are transforming their companies through digital subscription growth.

7:00 p.m.: Dinner


Tuesday, March 24, 2020

9:00 a.m. – 11:00 a.m.: Hearst Newspapers: Why They Are Investing Deeply in Membership

As reader revenue evolves, Hearst is betting on membership as the next growth phase. In the last six months the company has hired a team in Albany and purchased a promotions company to set its teams up for success.

Join us at Hearst Tower for a meeting with Todd Peterson, Director of Membership, Hearst Newspapers to learn more about this exciting and emerging opportunity.

11:30 a.m. – 12:30 p.m.: Lunch

12:30 p.m. – 2:30 p.m.: Digiday

Digiday, the leading trade press brand at the forefront of analyzing the evolution of media, technology and advertising, has itself been living the transformation. The company launched a successful membership program, along with complementary events and research business units. Digiday executives will share their path to transformation, as well as emerging and important trends they’re seeing across the broader media landscape.

3:00 p.m. – 5:00 p.m.: The New York Times and Philanthropic Partnerships (pending final confirmation)

Sharon Pian Chan was recently named VP Philanthropy, News, at The New York Times. Prior to that, she spent six years at The Seattle Times developing philanthropic partnerships. In this interactive session, Chan will share where she sees the opportunities for local media companies. The session will include plenty of time for brainstorming and Q&A.

6:00 p.m. – 8:00 p.m.: Cocktails and dinner


Wednesday, March 25, 2020

9:00 – 10:30 a.m.: Membership Puzzle Project (invited)

11:00 a.m. – 12:30 p.m.: (to be invited)

Pricing Information:

New early-bird pricing of $2,495 is available through Feb. 21. After Feb. 21, the cost of the Innovation Mission will be $2,695.

This includes hotel for two nights, all meals – breakfast, lunch and dinner, on-site management, other hard costs such as room rental, AV, printed materials and ground transportation to all visits.

Interested in sending multiple members from your team? Contact for team pricing.

No refunds will be given after March 1, but you may send a replacement from your company.