Consumer Revenue Innovation Mission

March 23-25, 2020 • New York City

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Growing numbers of local media companies are shifting their strategic focus to consumer revenue. They see it as the foundation of their business transformations, and their big bet on growth. Opportunities in audience-centered business models continue to expand.

The Consumer Revenue Innovation Mission will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, quickly and sustainably. Here’s what we have planned (all times Eastern):

Monday, March 23, 2020

2:00 p.m. – 6:30 p.m.: Google News Initiative Subscription Lab: Tests, Insights & Key Takeaways

Join us at Google NYC for an opening workshop that will feature some of the best local media digital subscriptions case studies, including the following:

  • Roadmaps, experiments, and lessons learned from the GNI Subscriptions Lab. Ten newspaper partners participated in this first-of-its-kind program, intensely focused on growing digital subscribers. The nine-month program is just coming to a close and there is much to share. Pete Doucette, Managing Director-Business Transformation, FTI Consulting, will be joined by Ben Monnie, Director, Google News Initiative and Jed Williams, Chief Strategy Officer, LMA/Accelerate Local to showcase some of the best work going on from this exciting program, and how other local media companies can take action on the lessons of the Lab.
  • Doucette will share critical benchmarks for subscriptions success. All Innovation Mission participants will receive a custom report in advance of the trip.
  • Two of the standout partners in the Lab are The Post and Courier (Charleston, S.C.) and The Buffalo News. Executives from both will share how they are transforming their companies through digital subscription growth.

Tuesday, March 24, 2020

9:00 a.m. – 11:00 a.m.: Hearst Newspapers: Why They Are Investing Deeply in Membership

As reader revenue evolves, Hearst is betting on membership as the next growth phase. In the last six months the company has hired a team in Albany and purchased a promotions company to set its teams up for success.

Join us at Hearst Tower for a meeting with Todd Peterson, Director of Membership, Hearst Newspapers to learn more about this exciting and emerging opportunity.

12:30 p.m. – 2:00 p.m.: Digiday

Digiday, the leading trade press brand at the forefront of analyzing the evolution of media, technology and advertising, has itself been living the transformation. The company launched a successful membership program, along with complementary events and research business units. Digiday executives will share their path to transformation, as well as emerging and important trends they’re seeing across the broader media landscape.

3:00 p.m. – 5:00 p.m.: The Membership Puzzle Project

The Membership Puzzle Project at New York University has spent the last three years researching, spotlighting and funding membership models that help forge a sustainable business model for public service-focused media. By membership, MPP doesn’t simply mean perks and benefits for existing subscribers, but rather a strong commitment to participation that puts audiences at the center of a media company’s mission, content, and product experience. MPP will share its key research findings and global case studies of varied, successful membership programs. It will also provide attendees with a different, more expansive framework for what membership actually means, and the vital role that audience participation plays.


Wednesday, March 25, 2020

9:30 – 11:00 a.m.: Piano

Piano works with thousands of media companies and digital brands to build direct, valuable relationships with users. As a result, the platform has access to a veritable gold mine of data about how to optimize digital subscription customer journeys. Company executives will share updated insights, intelligence and best practices, as well as their perspective on the future of third-party data in a “cookie-less world” and what publishers can do to proactively address this changing paradigm.

11:00 – 12:30: Participant debrief

Attendees will share their top takeaways from the Innovation Mission.