GNI Subscriptions Lab case study: How The Post and Courier is growing digital subscriptions


The insights shared below come from participation in the GNI Subscriptions Lab and were presented by the Post and Courier President and Publisher P.J. Browning at the LEAP Roundtable event in late August. Through Accelerate Local, we invite expert practitioners from among the ten GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success. 

The Post and Courier in Charleston, S.C., has made growing digital subscriptions one of the company’s top priorities. As a result of their participation in the GNI subscriptions Lab, Post and Courier leaders have been tweaking their strategy to focus on 16 key metrics across different parts of the customer journey. At the same time, they are restructuring their newsroom and adding more firepower to their digital audience team.

As a result, Post and Courier is seeing significant subscriptions growth. These presentation slides outline all 16 metrics, along with goals for each, and details on their newsroom strategy. Learn more about imperative subscription benchmarks in our recent report.