Google & LMA Announce Launch of GNI Data Lab
This exciting project will enable selected news organizations to transform their businesses through responsible data use. Six publishers will be selected to participate in the Lab, and will undergo a 12-week-long program to understand and improve their underlying data capabilities. They will also receive support to build and test new digital advertising strategies. LMA will share best practices with the broader community of news organizations.
Selling Digital Marketing Services
Centro CEO Shawn Riegsecker: Why media industry keeps becoming more complex
Chief Content Club
Columns & Articles
Local Media Today
SEO expert: News sites should focus on service journalism, not ‘gaming’ Google