If you’re looking for a ton of new ideas for your media company, the Digital Revenue Summit — set for May 1-2 in Chicago — may be your ticket.
It’s one of the more unique conferences in the industry as it not only has some of the industry’s most sought-after innovators but also features case studies of the winners from the Local Media Association’s Digital Innovation Awards.
The award winners will present on critical industry themes like digital marketing services, sales strategies, data and more.
We’ll spend some time in this post looking at some of the themes outside of the contest presentations that you are sure to hear about:
Where digital investments are being made
Tom Sly, VP Digital Revenue, E.W. Scripps Company and Jason Jedlinski, VP Product Management, Gannett will share where they see the opportunities in the digital space over the next 12-18 months. They’ll lay out their bets and explain where and why they are investing.
What digital products to focus on
Gordon Borrell, CEO, Borrell Associates, will outline the most lucrative opportunities for local media companies and he’ll clearly point to where the money is and where it’s going.
Video is a big deal
Andy Pergam, Vice President of Video & New Ventures, McClatchy, who is being named the Digital Innovator of the Year through the LMA Digital Innovation Awards, will share what he’s doing in video. The McClatchy Video Lab was created by Pergam after he joined the company in 2014 and has grown to over 60 employees focused on supporting 30 newsrooms across editorial, business, product and operations. The results are so promising that Pergam and team recently broke ground on an exciting new space dedicated to the future of visual storytelling (Video Lab West).
How companies are turning the tide with revenue
Many companies have made bold moves in the past year to completely transform their approach to sales. A few of them will share it all in a session with Catherine Badalamente/Graham Media Group and Henry Yates/Raycom.
In another session on revenue strategies, key leaders like Stephanie Slagle, WBNS; Chris Edwards, Fusion Farm/Cedar Rapids Gazette and Edwin Ruis, Swift Communications, will share their top two strategies to grow digital revenue and the top two things that really keep them up at night.
The mission: to empower local media companies to identify their “key customer franchises”