As you plan for 2020 conferences, keep in mind that Local Media Association and its partners will provide a full slate of engaging, educational and fun events that offer big return on investment for your media company.
Here is a look at what’s planned for the next year, as well as who the conferences are perfect for, and a few inspirational and interesting tweets from those events this year.
Did you know? The Key Executives Mega-Conference features a combined membership of 5,000 publishers and is a joint effort of America’s Newspapers (formed from the merger of Inland Press Association and Southern Newspaper Publishers Association), Local Media Association and News Media Alliance. Members of these associations (plus the Texas Press Association) are eligible to register as attendees and reserve exhibit space and sponsorship opportunities at member rates.
Who should attend? Anyone who’s interested in revenue and audience growth. That includes owners, publishers, digital officers or revenue officers of media operations with both print and digital assets.
A popular tweet from the 2019 conference
Despite disruption from social and search, people say they trust professional media organizations most, API’s @jeffsonderman reports. And 61% prefer to get their news from professional news organizations. #2019MegaConf
— Mega-Conference (@megaconference) February 26, 2019
Borrell-LMA Miami 2020
Did you know? Borrell Associates and Local Media Association announced a new partnership to enhance and grow Borrell’s conference, formerly known as Local Online Advertising Conference, as it shifts from New York City to Miami.
Components of this new partnership include:
- LMA is developing a special content program at the Miami conference, focused on consumer revenue strategies for media companies.
- Borrell and LMA teams are working together to develop and optimize sponsorship programs for research and development companies and service providers aligned with the media industry.
Who should attend? Marketing and revenue executives. The conference has typically attracted 300-500 marketing executives who come to network and learn from dozens of top-name speakers.
Popular tweet from the 2019 event
Such a thrill to see @LocalMediaAssoc President @localmediarocks so deservedly presented with the @borrellassoc Award of Merit. Revenue diversification, diversity & inclusion, freedom of the press among the key pillars of what we stand for. #LOAC2019 pic.twitter.com/atD3MagQ2Y
— Jed Williams (@williamsjed) March 11, 2019
Digital Revenue Summit
When: May 11-13
Did you know? The Digital Revenue Summit gathers compelling thought leaders from all corners of media for two days in Chicago, where we exchange strategies and ideas to grow local digital business profitably. Among the unique elements of this conference are presentations from many of the winners from the Local Media Digital Innovation Awards. So not only are there top-notch speakers, but many takeaways because the presentations come from people doing work that is being recognized across the industry. Also, conference registrations are included in LMA 2020 membership dues for local media companies. Contact Lindsey.Estes@nulllocalmedia.org for more information on this member benefit.
Who should attend? Anyone who is involved in helping lead revenue and audience strategies.
A popular tweet from the 2019 event
One of @LocalMediaAssoc‘s best traditions is the pass-the-mic exchange of insights, ideas & lessons learned at the end of an event. Hallmark of their Innovation Missions, but surprisingly effective with a record-size crowd at #DigitalRevenueSummit. Thanks @localmediarocks & team! pic.twitter.com/U5sBtr7lbd
— Jason Jedlinski (@JasonJedlinski) April 23, 2019
More coverage from the 2019 event
Selling Digital Marketing Services
When: Date TBD, typically late July-early August
Did you know? More than 120 executives gathered at this year’s event to share best practices of operating digital agencies. Presenters explained why they continued to make the investment, and many shared stories of profitability.
Who should attend? Digital revenue and operations stakeholders who head up digital agencies.
Popular tweet from the 2019 event
Amber from Seattle Times is talking about the advantages and hurdles of Budget Based selling. Focus on Goals, KPIs, actions and conversions! Don’t sell tactics. I’m a big fan of this approach. #SellingDigital
— John Hoeft (@Hoefter) August 8, 2018
More coverage of the 2019 event
When: Oct. 26-28
Did you know? The event is a partnership between LMA and Local Media Consortium.
Who should attend? Media executives tasked with operationally and culturally changing the direction of their company through innovative best practices.
Popular tweet from 2019 event
— Nancy Lane (@localmediarocks) September 19, 2019
Here are some of the biggest themes to come out of the 2019 event
Nancy Lane, president of LMA, wrote about trends she saw in the 2019 event as part of a story that looked at the biggest takeaways from staffs of LMA and LMC.
- Cause marketing and branded content are a natural combination – there is a ton of opportunity here for local media companies to explore.
- Digital subscriptions are hard work. The newsroom must play a lead role, along with support from the highest levels in the company.
- Inclusion and equity are everyone’s job; deputize your team, provide training and go public with your KPIs.
Did you know? LMA started conducting Innovation Missions in 2008. Since that time, dozens of the world’s most disruptive technology and media companies have hosted LMA Innovation Mission visits, including Google, Facebook, Twitter, LinkedIn, Pinterest, Buzzfeed, Hearst, Schibsted, Axel Springer, The New York Times, The Wall Street Journal and more.
They are now regional, too: Starting in 2017, three regional innovation missions per year were added to the schedule, specifically designed to focus on niche areas. This year, regional innovation missions focused on digital subscriptions, audience growth and branded content.
The ROI: Some executives have implemented high six- and seven-figure revenue projects as a result of attending an Innovation Mission. And nearly all have made changes to their culture and methods of operation.
Who should attend: Senior-level executives who have the ability to enact change or influence it.
A popular Tweet from an Innovation Mission this year
— Chad Taylor (@chadtaylorutah) June 10, 2019
Innovation Mission 2019 coverage
Keep up with LMA events
Local Media Association will keep details, registration and sponsorship information on all these events up to date in its Events Calendar.