Everything you can expect at LMA’s 2020 events and conferences


As you plan for 2020 conferences, keep in mind that Local Media Association and its partners will provide a full slate of engaging, educational and fun events that offer big return on investment for your media company.

Here is a look at what’s planned for the next year, as well as who the conferences are perfect for, and a few inspirational and interesting tweets from those events this year.

Mega-Conference 2020

When: Feb. 17-19 
Where: Fort Worth, Texas
Details: Sponsorship info is available here. More information about the conference is here.

Did you know? The Key Executives Mega-Conference features a combined membership of 5,000 publishers and is a joint effort of America’s Newspapers (formed from the merger of Inland Press Association and Southern Newspaper Publishers Association), Local Media Association and News Media Alliance. Members of these associations (plus the Texas Press Association) are eligible to register as attendees and reserve exhibit space and sponsorship opportunities at member rates.

Who should attend? Anyone who’s interested in revenue and audience growth. That includes owners, publishers, digital officers or revenue officers of media operations with both print and digital assets.

A popular tweet from the 2019 conference

Borrell-LMA Miami 2020

When: March 9-10
Where: Miami
Details: Contact LMA for sponsorship information. More information on the conference is available here.

Did you know?  Borrell Associates and Local Media Association announced a new partnership to enhance and grow Borrell’s conference, formerly known as Local Online Advertising Conference, as it shifts from New York City to Miami.

Components of this new partnership include:

  • LMA is developing a special content program at the Miami conference, focused on consumer revenue strategies for media companies.
  • Borrell and LMA teams are working together to develop and optimize sponsorship programs for research and development companies and service providers aligned with the media industry.

Who should attend? Marketing and revenue executives. The conference has typically attracted 300-500 marketing executives who come to network and learn from dozens of top-name speakers.

Popular tweet from the 2019 event

Digital Revenue Summit

When: May 11-13
Where: Chicago

Did you know? The Digital Revenue Summit gathers compelling thought leaders from all corners of media for two days in Chicago, where we exchange strategies and ideas to grow local digital business profitably. Among the unique elements of this conference are presentations from many of the winners from the Local Media Digital Innovation Awards. So not only are there top-notch speakers, but many takeaways because the presentations come from people doing work that is being recognized across the industry. Also, conference registrations are included in  LMA 2020 membership dues for local media companies. Contact Lindsey.Estes@nulllocalmedia.org for more information on this member benefit.

Who should attend? Anyone who is involved in helping lead revenue and audience strategies.

A popular tweet from the 2019 event

More coverage from the 2019 event

Some of our favorite moments from the 2019 Digital Revenue Summit

Selling Digital Marketing Services

When: Date TBD, typically late July-early August
Where: Chicago

Did you know?
 More than 120 executives gathered at this year’s event to share best practices of operating digital agencies. Presenters explained why they continued to make the investment, and many shared stories of profitability.

Who should attend? Digital revenue and operations stakeholders who head up digital agencies. 

Popular tweet from the 2019 event

More coverage of the 2019 event

Nancy Lane: 10 top takeaways from the Selling Digital Marketing Services conference

Takeaways from the Selling Digital Marketing Services conference

Elevate 2020

When: Oct. 26-28
Where: Chicago

Did you know? The event is a partnership between LMA and Local Media Consortium.

Who should attend? Media executives tasked with operationally and culturally changing the direction of their company through innovative best practices.

Popular tweet from 2019 event

Here are some of the biggest themes to come out of the 2019 event

Nancy Lane, president of LMA, wrote about trends she saw in the 2019 event as part of a story that looked at the biggest takeaways from staffs of LMA and LMC.

  • Cause marketing and branded content are a natural combination – there is a ton of opportunity here for local media companies to explore.
  • Digital subscriptions are hard work. The newsroom must play a lead role, along with support from the highest levels in the company.
  • Inclusion and equity are everyone’s job; deputize your team, provide training and go public with your KPIs.

Innovation Missions

Did you know? LMA started conducting Innovation Missions in 2008. Since that time, dozens of the world’s most disruptive technology and media companies have hosted LMA Innovation Mission visits, including Google, Facebook, Twitter, LinkedIn, Pinterest, Buzzfeed, Hearst, Schibsted, Axel Springer, The New York Times, The Wall Street Journal and more. 

They are now regional, too: Starting in 2017, three regional innovation missions per year were added to the schedule, specifically designed to focus on niche areas. This year, regional innovation missions focused on digital subscriptions, audience growth and branded content.

The ROI: Some executives have implemented high six- and seven-figure revenue projects as a result of attending an Innovation Mission. And nearly all have made changes to their culture and methods of operation. 

Who should attend: Senior-level executives who have the ability to enact change or influence it. 

A popular Tweet from an Innovation Mission this year

Innovation Mission 2019 coverage

February regional Innovation Mission

2019 national Innovation Mission

Consumer revenue themed Innovation Mission

LMA’s first branded content Innovation Mission

Keep up with LMA events

Local Media Association will keep details, registration and sponsorship information on all these events up to date in its Events Calendar.