5 Ways You Can Drive Revenue and Engagement this Fall

Five Tips for Fresh Autumn Content

The Fall offers many awesome opportunities to create content and drive revenue through contests, specialty content and more.

Here are five ideas any media company could pull off over the next two months:

1. A football contest for cute kids

The Fall is contest season from Halloween to Thanksgiving to football. Speaking of football, the Texarkana Gazette using Second Street’s technology, asked readers to submit for their contest called “ Cutest Lil’ Football Fan.” There were five advertisers that helped sponsor the contest and the paper received 10,000 submissions. Find the category in your community that’s sure to deliver that sort of passion and seek submissions.

2. Create a good news day

Throughout the month of November, ask your audience to share what they are thankful for. Dedicate a day around Thanksgiving to this good news, theming it your “good news day.” On your digital site, share the stories, write about why your staff loves living there and profile some of those who shared stories. Find an advertiser who could sponsor the idea. This advertiser could be featured on all of your promotions for the day and then on the good news day as well.

3. Give away a fright package

KOIT radio in San Francisco is giving a four-pack of tickets to Halloween Haunt, a local fright house. Listeners are encouraged to listen to the morning show for their cue to call and caller No. 25 will win the tickets. There is also an opportunity to take the contest digital and require emails to sign up for the giveaway.

4. Promote digital marketing services giveaway

ThriveHive, GateHouse Media’s digital marketing services company, is giving away three, $5,000 packages for free custom digital marketing. Their promotion uses Fall as the peg “Fall into free marketing with ThriveHive’s Fall Fix-Up.” Using Fall as a way to promote your digital marketing services while also helping small businesses in your community, is a nice idea.

5. Package great things-to-do-lists

Fall is one of the busiest times of year for events and festivals. Readers could be looking for your site for this kind of content. Create useful lists that provide three-month’s worth of content by providing a list of the best ones. A general listing is a solid idea but consider niches like lists for families or the best free options available. These sort of lists should deliver a fair amount of engagement which could lead to sponsor opportunities by list