Ideas for 2018: Create a comment stream on social media for morning weather and traffic

Through the end of the year, we’re counting down 10 ideas to consider for 2018. You can read the ideas here.


TV does a great job keeping their audience updated on weather and traffic, especially in the morning.

To ensure they were reaching their audience on digital, KPRC, a Houston NBC station creates a short weather and traffic post on social media most mornings with what people need to know for their drive in.

You can see in the comments their meteorologist offers detailed information, i.e. if the airport is seeing delays and then asks her audience if they have questions.

This is a great way to approach weather and traffic for news organizations on social media that’s providing information truly on the go.