Through the end of the year, we’re counting down 10 ideas to consider for 2018. You can read the ideas here.
Crime is likely one of the biggest drivers of traffic on your website. With the emergence of podcasting, why not bring that hot topic into this emerging technology.
GateHouse Media has done so with their Blotter Bites podcast. Every week, two news personalities on their corporate content team go through some of the most bizarre crime news across their network of papers. This is not reading off of the blotter but rather featuring the best and wackiest crime content of the week.
If you have a network of papers like GateHouse, this is a great way of utilizing that network. And if you are a single news organization, you could still do this by featuring the weirdest of the weird the happened in your community.
Ideas for 2018: WRAL’s Car Smarts series pairs on-air talent with car dealership in fun, useful content