It’s not too late to create useful content for the solar eclipse

By David Arkin, Local Media Association

Monday’s solar eclipse has received a ton of coverage but there’s still time to consider content that could help your audience on the day of the event.

For Monday, the most important thing to keep in mind is information that is useful for your audience, the sort of content they can use to have a fun and safe experience..

I’ve rounded up a few good examples of things you could still do:

1. Make a viewer: People very likely will be building eclipse viewers on Monday. Encourage them to do it safely and offer tips like this New York Daily News piece offering six simple ways to make one.

2. Watch it on social media: This piece by the San Diego Union Tribune outlines how readers can watch the eclipse on the major social media platforms. A good service that gives those who don’t plan on seeing it outside, some options.

3. See it in your town: There are some neat tools featured in that San Diego Union Tribune piece that help the reader understand when it’s going to be viewable in different towns. This is interesting and useful if you can show when it will be viewable in your town.

4. For photo pros: For those who want to take photos of the eclipse, this video offers tips on how to shoot it without a filter. Have a photographer in your organization offer the public tips.

5. Story Map: This Poynter piece suggests using the Knight Lab’s Story Map tool. The story notes that sharing newsroom and user generated content of the eclipse through the tool and then letting users find them on the map, would be a good idea.

This tool will help you and your audience cover the total solar eclipse

6. Give them everything: A good piece on Monday would be to answer any and every question around the eclipse from when it will happen and what will happen. A good example here. 

David Arkin is the Chief Content Officer for the Local Media Association. Contact him at